Here at ReferralCandy, we’re often asked about how online retailers can improve their referral programs to get more sales. In response to these questions, we’re starting a series of “Candy Tips” to help you make better use of word of mouth marketing. To start with, here are 2 Candy Tips to get more participants making referrals from your refer-a-friend program.

Tip No 1: Include a link on your homepage to your referral program.

One of the simple things that we have found often works in getting more referrals is to include a link to your referral program from your homepage, where customers and other visitors to your website can easily spread the word about your product through emails, Facebook and Twitter and get rewarded. For example, 525 Boutique, a contemporary fashion store and ReferralCandy retailer, places a prominent link on their homepage to their referral program. If you’re a ReferralCandy retailer, find out more about how you can help your customers access their personal Referral Corner from your homepage.
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