Under The Hood is a series of posts about the intricacies of the ReferralCandy app, for those of you who’d like to get to know it a little better.

CandyDrips remind your customers to make referrals.
Forgetting things you need to do is a real issue for everybody in these chaotic times. There’s too much going on these days to remember everything, and we’re guilty of forgetting stuff too.

That’s why we have a nifty reminder system in place, to make sure that forgetfulness doesn’t stop your customers from making referrals!

How does it work? It’s simple: We send emails called CandyDrips to your customers reminding them that they (or their friends, or both) will be rewarded if they refer your store to their friends. (Remember, you get to decide precisely how these rewards are structured!)

You get to decide how we do it.
How often do we send these emails? It’s up to you- you set it when you first sign up, and you’re totally free to change it at any time.

You decide during the signup process, and can modify it in your settings page.

We keep it classy.
This reminder email is the same as the original Referral Email, which is customizable. The email has your voice and your brand, which is important because you definitely don’t want it to come across as ‘spammy’ or unsolicited.

We do it so you don’t have to.
What do you have to do about all this? Absolutely nothing! Just set it and forget it. We remind your customers that they can make referrals- so that you don’t have to.

Sweet.