Hi! This blog is created by the workaholics behind ReferralCandy, who strive to write software that helps your online store succeed. We’re caffeine-obsessed geeks who embarked on this exciting journey in 2009 and absolutely love what we do. So much so that we gave up cushy corporate jobs to work on what we believe in!

As part of giving back to the online merchant community, this blog is a collection of our insights and experiences in working with online store owners. We’ll make use of our always-tingling spidey sense to bring to you little tidbits on how to make your online store just that much more successful.

So stick around and feel free to comment, engage or even disagree with us! We may not always get things right the first time round, but we pledge to provide well thought-out and researched posts that make your journey as an online merchant a little smoother.