Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

Published November 28, 2014 by Visakan Veerasamy+ in Converting With Content Marketing
critical-thing-content-marketing

I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because […]

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Customer Acquisition Resources For Hardware Startups

Published November 20, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
customer-acquisition-resources-for-hardware-startups

Confession: Underneath our dashing good looks, we’re really tech geeks who’re obsessed with cool hardware. The rabbithole goes pretty deep, I have to admit. Our engineers actually name their internal tools after sci-fi writers: Asimov, Clarke and so on. We use a LIFX bulb in our office to tell us when things get reset. With a little imagination, […]

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Study: 88% of Senior B2B Marketers Surveyed Use Referral Marketing Software

Published November 4, 2014 by Visakan Veerasamy+ in Referral Marketing Studies
88-percent-of-b2b-marketers-use-referral-marketing-software2

Our friends over at Software Advice, an evaluation company for lead generation software buyers, shared some findings that we found very compelling. Thought we’d share! Software Advice research uncovered some interesting findings regarding referral marketing: From a survey of 200 B2B marketers (mostly senior-level), 88% of respondents use referral marketing software to facilitate demand generation efforts 60% of respondents receive a […]

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Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized

Published September 24, 2014 by Visakan Veerasamy+ in Referral Marketing Studies
word-of-mouth-referral-stats

Our friends over at Software Advice, an evaluation company for marketing software buyers, shared some findings with us that correspond very strongly with our experience here at ReferralCandy. Thought we’d share! What are the most effective tactics to encourage word-of-mouth referrals? Which of the following core tactics would most successfully encourage customers to refer a friend […]

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How Mellow Made $200,000+ In Preorder Sales In Less Than A Month

Published August 22, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
customer-acquisition-mellow-referralcandy

This is the first in a series of posts titled Customer Acquisition Stories, where we interview entrepreneurs to ask them about their experiences, challenges and insights along their journey. Mellow has to be one of our coolest clients. They make a magical kitchen robot that syncs with your smartphone to cook for you at your convenience. […]

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15 Ecommerce Blogs You Should Be Following

Published August 21, 2014 by Visakan Veerasamy+ in Useful Ecommerce Data
15-ecommerce-blogs-you-should-follow-FI-new

A while ago, we aggregated our favorite marketing blogs in 25 Marketing Blogs You Should Be Following. It was rather popular, getting over 1,000 shares. So we thought we’d do the same for Ecommerce Blogs, too. Here we go: 1. A Better Lemonade Stand – Practical Ecommerce Advice ABLS is run by Richard Lazazzera. Richard also […]

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5 Things About Customer Acquisition Every Marketer Needs To Know

Published July 23, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
5-things-customer-acquisition

1: Before anything else, attain product/market fit. Customer acquisition is meaningless until you do. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of […]

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Customer Acquisition Lessons from a Potato Salad Kickstarter Campaign

Published July 17, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies / Marketing Analysis / Useful Ecommerce Data
Customer Acquisition Lessons From A Potato Salad

6000+ people pledged $50,000+ to help make potato salad. Zack Danger Brown from Ohio wanted to make a potato salad. He asked Kickstarter for $10. “Basically I’m just making potato salad,” he wrote. “I haven’t decided what kind yet.” At the time of this writing, the kickstarter campaign has raised over $50,000 from over 6,000 […]

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What Did News Articles Say About Facebook In The Early 2000s?

Published July 2, 2014 by Visakan Veerasamy+ in Succeeding at Social Media
facebook-news-articles

Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did […]

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50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Succeeding at Social Media / Useful Ecommerce Data
ecommerce-founders-twitter

Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working […]

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