Investor Referral Program Examples – Seedrs, The Equity Crowdfunding Platform

March 2, 2015 by Visakan Veerasamy+ in Referral Program Examples

We’ve been on a roll lately, running through a whole bunch of referral program examples. Here’s the latest one! Seedrs is a UK-based Equity Crowdfunding platform. Say hello to their landing page:   There’s actually a lot to learn from their landing page– it’s beautifully designed, responsive, has strong images, great copywriting and strong social proof. But […]

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Freedom, Power, Sex & Desire: Word-of-Mouth Wisdom From Ernest Dichter

February 27, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing

Ernest Dichter was an Austrian-American psychologist and marketing expert in the 1950s. And from what I’ve read, it seems like he was quite a creepy guy. He called his focus groups his “living laboratory”, and lived in a castle of sorts. But he was also a total genius. He coined phrases like ‘put a tiger […]

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B2B Referral Program Examples: Booker, Business Management Software

February 24, 2015 by Visakan Veerasamy+ in Referral Program Examples

Booker is an all-in-one platform that allows you to run your business from anywhere. Their site is bright, cheery and very easy to understand. I’m particularly a fan of their copywriting, which shines with sincerity: Normally I’d argue that less is more, but in this case the copy– with its lengthy sentences and fragments– feels intimate, not […]

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Enterprise Referral Program Examples: Carpathia, Cloud Hosting Provider

February 16, 2015 by Visakan Veerasamy+ in Referral Program Examples
Carpathia Referral Program

We always love checking out referral programs “in the wild”– there’s always a lot to study and learn from! Today, let’s look at Carpathia’s referral program, which impressed us with its polished sheen: Carpathia sells large scale, B2B/enterprise cloud solutions. It’s great to hear that they’re having success with their referral program– some B2B marketers make […]

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Marketing Advice from Shopify’s CMO @CraigMillr

January 26, 2015 by Visakan Veerasamy+ in General Good Stuff

V: Shopify is one of the most exciting, fast-growing companies today, and they’re working on a critical problem that’s relevant to everybody– making commerce better. I was curious– who’s their CMO, what’s he like, what’s he interested in, what does he care about? I dropped by his Twitter page, and found that he pinned a tweet with a […]

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How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

January 13, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing / Converting With Storytelling / Succeeding at Social Media

When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. […]

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12 Modern Marketing Tactics Used By Shopify Stores, According to Shopify’s CPO @HarleyF

January 8, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing

Harley Finkelstein is the CPO of Shopify, and all-around cool guy. In early 2014, he gave a talk at ‘Commercism’, which was cited on a Hacker News’ list of favorite videos relevant to entrepreneurs. As with the Airbnb growth video we shared earlier, it got a criminally low number of views- so we decided to sit […]

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Growth, Referrals And Getting The Job Done: What Airbnb’s Growth Team Has Learnt

December 30, 2014 by Visakan Veerasamy+ in Optimizing Your Referral Program / Referral Program Examples

I found a 50-minute video from Airbnb’s growth team, talking about how they built and designed Referrals at Airbnb to scale their customer acquisition efforts. I was surprised that there wasn’t a transcript anywhere, so I decided to take notes.   First, the takeaways: Growth is aided by precision, metrics and novelty: Growth = Awareness + […]

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6 Steps To Eliminating Creative Anxiety For Content Marketers

December 24, 2014 by Visakan Veerasamy+ in Converting With Storytelling

Creative anxiety sucks. Horribly. Before anything else, here are the 6 steps you need to take: Acknowledge that creative anxiety can be dealt with Realize that creative anxiety is fundamentally an experience of fear Articulate the precise failure conditions you think you’re worried about Recognize that failure isn’t actually as bad as you’re making it […]

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Our Best Content: The Best Of ReferralCandy’s Blog in 2014

December 23, 2014 by Visakan Veerasamy+ in General Good Stuff

2014 has been a wonderful ride for all of us at ReferralCandy, and for us in the content team in particular, too. We were very proud to be listed on Brian Honigman’s list of 60 Must-Read Marketing, Business & Social Media Blogs for 2015. We’ve had our content shared by some pretty awesome folks. We’ve been […]

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