Marketing Advice from Shopify’s CMO @CraigMillr

January 26, 2015 by Visakan Veerasamy+ in General Interest

V: Shopify is one of the most exciting, fast-growing companies today, and they’re working on a critical problem that’s relevant to everybody– making commerce better. I was curious– who’s their CMO, what’s he like, what’s he interested in, what does he care about? I dropped by his Twitter page, and found that he pinned a tweet with a […]

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How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

January 13, 2015 by Visakan Veerasamy+ in Converting With Content Marketing / Good Branding Examples / Succeeding at Social Media

When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. […]

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12 Modern Marketing Tactics Used By Shopify Stores, According to Shopify’s CPO @HarleyF

January 8, 2015 by Visakan Veerasamy+ in Marketing Analysis

Harley Finkelstein is the CPO of Shopify, and all-around cool guy. In early 2014, he gave a talk at ‘Commercism’, which was cited on a Hacker News’ list of favorite videos relevant to entrepreneurs. As with the Airbnb growth video we shared earlier, it got a criminally low number of views- so we decided to sit […]

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Growth, Referrals And Getting The Job Done: What Airbnb’s Growth Team Has Learnt

December 30, 2014 by Visakan Veerasamy+ in Optimizing Your Referral Program / Referral Program Examples

I found a 50-minute video from Airbnb’s growth team, talking about how they built and designed Referrals at Airbnb to scale their customer acquisition efforts. I was surprised that there wasn’t a transcript anywhere, so I decided to take notes.   First, the takeaways: Growth is aided by precision, metrics and novelty: Growth = Awareness + […]

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6 Steps To Eliminating Creative Anxiety For Content Marketers

December 24, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

Creative anxiety sucks. Horribly. Before anything else, here are the 6 steps you need to take: Acknowledge that creative anxiety can be dealt with Realize that creative anxiety is fundamentally an experience of fear Articulate the precise failure conditions you think you’re worried about Recognize that failure isn’t actually as bad as you’re making it […]

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Our Best Content: The Best Of ReferralCandy’s Blog in 2014

December 23, 2014 by Visakan Veerasamy+ in General Interest

2014 has been a wonderful ride for all of us at ReferralCandy, and for us in the content team in particular, too. We were very proud to be listed on Brian Honigman’s list of 60 Must-Read Marketing, Business & Social Media Blogs for 2015. We’ve had our content shared by some pretty awesome folks. We’ve been […]

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“How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

December 12, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, […]

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How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

December 10, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

  The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical […]

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Customer Acquisition Insights From 15 Successful Shopify Stores

December 5, 2014 by Visakan Veerasamy+ in Marketing Analysis / Useful Ecommerce Data

Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes, searching for lessons from high-profile stores, including those using our refer-a-friend app on Shopify. Here are some […]

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Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

November 28, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because […]

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