5 Things About Customer Acquisition Every Marketer Needs To Know

Published July 23, 2014 by Visakan Veerasamy+ in Customer Acquisition
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1: Before anything else, attain product/market fit. Customer acquisition is meaningless until you do. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of [...]

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Customer Acquisition Lessons from a Potato Salad Kickstarter Campaign

Published July 17, 2014 by Visakan Veerasamy+ in Customer Acquisition / Ecommerce / Marketing
Customer Acquisition Lessons From A Potato Salad

6000+ people pledged $50,000+ to help make potato salad. Zack Danger Brown from Ohio wanted to make a potato salad. He asked Kickstarter for $10. “Basically I’m just making potato salad,” he wrote. “I haven’t decided what kind yet.” At the time of this writing, the kickstarter campaign has raised over $50,000 from over 6,000 [...]

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What Did News Articles Say About Facebook In The Early 2000s?

Published July 2, 2014 by Visakan Veerasamy+ in Interesting Information / Social Media
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Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did [...]

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50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Ecommerce / Interesting Information / Social Media
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Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working [...]

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20+ Compelling Quotes, Stats and Studies about the Incredible Power Of Word-Of-Mouth

Published June 18, 2014 by Visakan Veerasamy+ in Referral Marketing / Word-of-Mouth
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You’ve surely heard about how Word-Of-Mouth is a big deal. “Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.” – Jimmy Page, Musician [source] “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivational Speaker [source] “In sales, a referral [...]

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10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom

Published June 13, 2014 by Visakan Veerasamy+ in Ecommerce / Interesting Information / Interviews
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If you’re going to get involved with ecommerce (or you already are!), one of the best things you can do for yourself is to learn from the experiences of those who have already walked the path ahead of you. Here’s a list of great interviews I’ve found while researching ecommerce in general: 1: Andy Dunn, [...]

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The Best Selling Headline Of David Ogilvy’s Copywriting Career (and 7 others!)

Published June 4, 2014 by Visakan Veerasamy+ in Copywriting / Interesting Information
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In 1963, advertising genius David Ogilvy published ‘Confessions Of An Advertising Man’. It’s a thin book at about 140 pages– really a collection of 9 essays. Every sentence sparkles with wit and intelligence, even today. OGILVY: “On the average, five times as many people read the headline as read the body copy. When you have [...]

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10 Things Everyone Should Know About The New York Times’ Digital Innovation Report

Published May 28, 2014 by Visakan Veerasamy+ in Interesting Information
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The story of The New York Times facing obsolescence at the hands of its younger, scrappier digital-first competitors is both compelling and terrifying. So I found myself poring through the leaked Innovation Report with morbid curiosity. Splayed across its pages are the visceral guts of a hallowed institution, laid out in recognition of its impending doom. It’s painfully [...]

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Thoughts and Lessons from The New York Times: Fighting To Stay Relevant In The Digital Age

Published May 21, 2014 by Visakan Veerasamy+ in Awesome Brands / Interesting Information / Marketing
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The New York Times is in trouble. Anybody who loves quality writing and lives in the digital age owes it to themselves to read their leaked Innovation Report. It reveals a highly-qualified, highly-experienced newsroom being suddenly outgunned by much younger, scrappier upstarts. Here’s a list of astounding ways that NYT is getting crushed: Missed opportunities. [...]

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Social Selling: How Did Spotify Get It So Right?

Published May 14, 2014 by Visakan Veerasamy+ in Op-Ed
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The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff [...]

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