“How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

Published December 12, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, […]

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How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

Published December 10, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

  The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical […]

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Customer Acquisition Insights From 15 Successful Shopify Stores

Published December 5, 2014 by Visakan Veerasamy+ in Marketing Analysis / Useful Ecommerce Data

Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes. Here are some of my favorite: 1: Black Milk Clothing – ‘give me nylon or give me […]

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Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

Published November 28, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because […]

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Customer Acquisition Resources For Hardware Startups

Published November 20, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

Confession: Underneath our dashing good looks, we’re really tech geeks who’re obsessed with cool hardware. The rabbithole goes pretty deep, I have to admit. Our engineers actually name their internal tools after sci-fi writers: Asimov, Clarke and so on. We use a LIFX bulb in our office to tell us when things get reset. With a little imagination, […]

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Study: 88% of Senior B2B Marketers Surveyed Use Referral Marketing Software

Published November 4, 2014 by Visakan Veerasamy+ in Referral Marketing Studies

Our friends over at Software Advice, an evaluation company for lead generation software buyers, shared some findings that we found very compelling. Thought we’d share! Software Advice research uncovered some interesting findings regarding referral marketing: From a survey of 200 B2B marketers (mostly senior-level), 88% of respondents use referral marketing software to facilitate demand generation efforts 60% of respondents receive a […]

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Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized

Published September 24, 2014 by Visakan Veerasamy+ in Referral Marketing Studies

Our friends over at Software Advice, an evaluation company for marketing software buyers, shared some findings with us that correspond very strongly with our experience here at ReferralCandy. Thought we’d share! What are the most effective tactics to encourage word-of-mouth referrals? Which of the following core tactics would most successfully encourage customers to refer a friend […]

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How Mellow Made $200,000+ In Preorder Sales In Less Than A Month

Published August 22, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

This is the first in a series of posts titled Customer Acquisition Stories, where we interview entrepreneurs to ask them about their experiences, challenges and insights along their journey. Mellow has to be one of our coolest clients. They make a magical kitchen robot that syncs with your smartphone to cook for you at your convenience. […]

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15 Ecommerce Blogs You Should Be Following

Published August 21, 2014 by Visakan Veerasamy+ in Useful Ecommerce Data

A while ago, we aggregated our favorite marketing blogs in 25 Marketing Blogs You Should Be Following. It was rather popular, getting over 1,000 shares. So we thought we’d do the same for Ecommerce Blogs, too. Here we go: 1. A Better Lemonade Stand – Practical Ecommerce Advice ABLS is run by Richard Lazazzera. Richard also […]

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5 Things About Customer Acquisition Every Marketer Needs To Know

Published July 23, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

1: Before anything else, attain product/market fit. Customer acquisition is meaningless until you do. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of […]

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