What are we to make of U.S. teenagers’ shopping preferences?

Published April 15, 2014 by Visa+ in Ecommerce
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The teenage market is a lucrative market. At the time of writing, Justin Bieber has 50.9 million Twitter followers, which is 8.4 million more than US President Barack Obama. It’s also a knowably fickle market; teenage tastes change quickly. As Rob Lowe said about Justin Bieber, it’s nothing to do with his actual music– he just [...]

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Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visa+ in Social Media
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Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

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OKCupid threw Mozilla under the bus, and it’s great PR.

Published April 1, 2014 by Visa+ in Marketing
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The story so far: 6 years ago, the inventor of Javascript, Brandan Eich made a $1000 donation in support of California’s anti-LGBT Prop 8 campaign. At the time, he was Mozilla’s CTO. There was quite a furore about this when it surfaced in 2012, and Eich responded. Eich recently became CEO of Mozilla. Yesterday, OkCupid declared that [...]

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Barack Obama, Healthcare.gov’s Marketer-in-Chief

Published March 28, 2014 by Visa+ in Marketing
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What happened: US President Barack Obama went on Funny or Die’s Between Two Ferns with Zach Galifianakis. (To be more precise, they came to him. It was filmed in the White House.) [link] Some pundits considered this to be inappropriate, that it would “diminish the Presidency”. [link] But the ‘gamble’ paid off: Funnyordie video has 11 [...]

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Questions to ask about Everdream’s ‘Modern Spaceship’ ad for Tesla Motors

Published March 25, 2014 by Visa+ in Marketing
tesla-motors-ad-free-modern-spaceship

The story so far: A couple of college grads named James Khabushani and RJ Collins founded something called Everdream Pictures, and they made an ad for Tesla Motors which cost them $1500. Well– technically, the ad was conceptualized and directed by their partners Joe Sill and Andreas Attai. The ad was tweeted by Tesla Motors CEO [...]

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If your advertising isn’t entertaining, you’re doing it wrong.

Published March 18, 2014 by Visa+ in Marketing / Op-Ed
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I enjoyed a post I saw on AdWeek that described how it’s getting harder to seperate advertising from entertainment. A fantastic quote that summarizes the article well: “Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.” Advertising has to be entertaining, or it’s (relatively) [...]

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Brand Loyalty: Not Dead, Just Different

Published March 4, 2014 by Visa+ in Awesome Brands / Op-Ed
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Is brand loyalty (almost) dead? Geoffrey James of Inc certainly thinks so. People are loyal to products now, not to brands. Why? Because ubiquitous online reviews have made it incredibly easy for people to safely switch products. Hence, brand loyalty is (almost) dead. The landscape brands operate in has changed dramatically, but the fundamental human psychology [...]

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How Attention-Minutes Might Alter the Digital Content Landscape

Published February 25, 2014 by Visa+ in Interesting Information / Op-Ed
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People are sharing stuff without reading it. This doesn’t surprise us at all. In our previous explorations of the nature of social media, we established that the sharing of content on social media is a performative act. We don’t share what we read, we share what we want others to think we read. That’s such a striking fact [...]

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Sony’s Bottled Walkman: The success of newsworthy advertising.

Published February 13, 2014 by Visa+ in Marketing
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Sony’s latest ad is incredibly popular, hitting several news sites and reaching the front pages of both Reddit and Hacker News. The result: Lots of views, lots of positive comments, and best of all, people actually acknowledging that the marketing’s worked on them, and that they’re going to consider buying it. Every marketer’s dream. So what should marketers [...]

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Bad-Ass Referral Programs: Saleae

Published February 10, 2014 by Visa+ in Bad-ass Referral Programs
bad-ass-referral-programs-saleae

Saleae is a firm based in San Francisco that builds logic analyzers. Here’s an entertaining nugget from their About page: “While on a mission to create the iron man suit, the brothers became disgruntled with the state of available logic analyzers.” (Made me think about how SpaceX is making reusable rockets to lower the cost [...]

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