10 Simple Ecommerce Conversion Rate Improvements to Make Right Now

Ecommerce Conversion Tips

Conversion is a matter of putting the right pieces of your website together.

E-commerce conversion is tricky.

On the one hand you know that improving conversion on your e-commerce site can be a big win for your company. The more you capitalize on your traffic, the better off you’ll be today and in the future.

On the other hand, you know that every e-commerce website is different. Each company has certain characteristics which require a unique strategy.

In this post you’ll find 10 tips you can make that can improve your conversion. These tips can convert more customers by effectively communicating the real value your company offers.

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Which hosted shopping cart solution should I use?

In a previous post, I analyzed non-hosted shopping cart solutions by comparing their Alexa, Google Trends and Delicious data. The findings were pretty insightful and it turned out that there was a clear winner – Magento.

What about hosted shopping cart solutions? It’s time to find out which hosted solutions are leading the pack. To do so, I analyzed hosted solutions in the same way I did the non-hosted ones.

The intense number crunching resulted in three tables. Each shows the top 11 results in each area.

Alexa Rankings
Rank Solution Alexa
1 Etsy 299
2 StoresOnline 1386
3 E-junkie 3051
4 Volusion 3752
5 eCrater 3972
6 1ShoppingCart 6048
7 Prostores 6351
8 Big Commerce 6915
9 Yahoo Stores 7000*
10 Vendio 7526
11 Shopify 8260
*Estimated rank for smallbusiness.yahoo.com
Google Trends
Rank Solution Hits (est)
1 Etsy 750k
2 1ShoppingCart 190k
3 Yahoo Stores 160k
4 E-junkie 80k
5 StoresOnline 75k
6 Vendio 70k
7 eCrater 52k
8 Volusion 49k
9 Prostores 32k
10 Shopify 28k
11 UltraCart 26k
Delicious Rankings
Rank Solution Delicious
1 Etsy 33702
2 Shopify 7473
3 E-junkie 2884
4 Volusion 1025
5 Business Catalyst 813
6 Storenvy 748
7 eCrater 627
8 Big Commerce 502
9 Prostores 453
10 Vendio 390
11 Yahoo Stores 361

The first two tables (Alexa and Google) show somewhat similar rankings for traffic. But the delicious rankings are markedly different from the traffic charts. So what can we tell from this?

Etsy is Big - Etsy is by far the runaway winner. If your store fits into the Etsy niche of handmade products, try Etsy out first. It has the biggest traffic by a mile with its relatively high Alexa ranking. It’s also the most bookmarked solution in Delicious.

Middle-tier solutions are difficult to distinguish – There is no solution that comes in a clear second. If pressed to choose the next rung of solutions below Etsy, I would pick StoresOnline, E-junkie and Volusion. Close behind these three are Yahoo stores and 1ShoppingCart. But as both Yahoo stores and 1ShoppingCart  don’t seem to be bookmarked much in Delicious, I’ll leave them out of my recommendations.

Shopify is on the rise - Despite only being the 12th solution in terms of traffic, it is the 2rd most talked about e-commerce solution. This suggests that although the traffic is currently low, it is gaining traction. It will be interesting to see how Shopify pans out in a year or two.

To get more information about the middle-tier solutions, I tinkered around with Google Trends a little to see if we could get a better read on which solution to choose. I compared search volumes for four solutions, StoresOnline, E-junkie, Volusion and Shopify which gave me this very helpful graph.

Google Trends Comparison of Middle-tier shopping cart solutions

We can see that Shopify’s (in red) search volume is the highest, surpassing the others in recent months. Volusion (in yellow) is next, but it seems that E-junkie’s (in green) search volume has jumped significantly in the past month to be on par with Volusion. StoresOnline (in blue) has a declining volume of searches and the lowest volume.

Based on this graph, I’d say that Shopify is the top of the middle-tier solutions, followed by Volusion then E-junkie. I’ll drop StoresOnline out of this tier as it is clearly not on the same level as the rest.

So there we have it. If you’re wondering which platform to choose, I’d say go with Etsy if your store fits their niche of handmade products. If not, go down the list and try Shopify, Volusion then E-junkie.

Which Shopping Cart Should I Use (Non-hosted)?

Which standalone shopping cart solution should I use for my online store?

It’s a tough question to answer since there are so many solutions out there. (Just so we’re on the same page, what I’m talking about here is self-hosted shopping cart software that you download and install on your own web server.)

The obsessive geek in me figured that there has to be some objective way of comparing them all. So I thought I’d dig around a little to see what insights I could uncover.

The first thing to find out was the quality of each solution, which should be linked to how popular it is. I measured this by running through the list of solutions with Alexa. I also ran the list through Google Trends to get a second opinion. And interestingly, the two sets of rankings were very similar.

Besides popularity, I also wanted to find out how much online interest there was in each solution. To do this, I looked to Delicious to see how many people bookmarked the solutions.

This legwork resulted in three tables. Each shows only the top 10 results in each area.

Alexa Rankings
Rank Solution Alexa Rank
1 Magento 991
2 OsCommerce 2962
3 Prestashop 3122
4 Zen Cart 3249
5 VirtueMart 3617
6 Open Cart 5704
7 Interspire 7694
8 CS-Cart 11159
9 X-Cart 11660
10 Dot Net Nuke 12755

Google Trends Rankings
Rank Solution Daily Hits (est)
1 Magento 108,000
2 Prestashop 50,000
3 OsCommerce 41,000
4 VirtueMart 34,000
5 Zen Cart 32,000
6 Dot Net Nuke 16,000
7 Open Cart 13,000
8 Interspire 12,000
9 CS-Cart 9,000
10 X-Cart 7,000



Delicious Rankings
Rank Solution Delicious
1 Magento 10254
2 Prestashop 3737
3 osCommerce 3413
4 Zen Cart 2580
5 Dot Net Nuke 2433
6 VirtueMart 1559
7 Open Cart 1423
8 X-Cart 533
9 Interspire 508
10 Mal’s Ecommerce 494

The three different approaches having surprisingly similar results, especially in the top few. So what can we learn from these rankings?

Magento is king of the custom carts - It is top, by far, according to all three sources. Enough said.

Prestashop and osCommerce comes next - These two solutions are consistently in the 2nd or 3rd positions in each area. Their results are close and I’d find it pretty hard to choose one over the other.

Google Trends has a nice graph to drive home the rankings.
Magento vs Prestashop vs OScommerce on Google Trends

So I now have my answer. If asked again, my reply will roughly be -

Magento Magento Magento. If that doesn’t meet your needs, the next in line are osCommerce and Prestashop.

There you have it. Recommendations based on some objective comparison between solutions, rather than your cousin’s husband’s colleague’s testimony. Of course this is just a quick and dirty analysis, but I think they’re good enough to serve as a starting point.