This Is What Your Customers are Thinking When They Don’t Complete Checkout

Published July 9, 2014 by David Fallarme+ in Ecommerce / Loyalty / Marketing / Online Marketing / Optimizing Your Store
Why do customers leave during the checkout process

Here’s a disheartening fact about online shopping carts: You can expect 2 in 3 shopping carts to be abandoned. (source) This is a harsh reality check for anyone running an ecommerce store. You worked so hard just to get the customer to your site. You worked even harder to move them through your online store [...]

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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]

Published June 23, 2014 by Desmond Chua+ in Content Marketing / Ecommerce / Infographics / Marketing / Online Marketing / Optimizing Your Store
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Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]

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Ecommerce Marketing Advice From Top Ecommerce Agents [Infographic]

Published June 10, 2014 by Desmond Chua+ in Content Marketing / Ecommerce / Infographics / Marketing / Online Marketing / Optimizing Your Store / Referral Marketing / Social Media
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Ecommerce is a lucrative, growing industry. But it can also be complex, challenging and overwhelming. How do you survive in such a chaotic market? To help you get a clearer picture, we studied dozens of interviews with successful ecommerce entrepreneurs. We’ve picked out the best marketing advice we could find, and framed them in a [...]

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The Way Of The SEO Master [Infographic]

Published June 2, 2014 by Desmond Chua+ in Content Marketing / Infographics / Marketing / Online Marketing / Social Media
the-way-of-the-seo-master-infographic-fi

Last month, we put together an infographic that featured a list of search marketers’ greatest fears. The post got more than a few shares, and it also prompted the question, “Well, what can we do about it?” We got you covered. We dug deeper, and we found a post by Reginald Chan that aggregated useful [...]

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The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts [Infographic]

Published May 26, 2014 by Desmond Chua+ in Content Marketing / Infographics / Marketing / Online Marketing / Social Media
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So you’ve got your blog up and running, and you’ve been writing a bunch of quality posts. Yet the traffic isn’t quite what you wish it were. What do you do? Well, Brian Lang from Small Business Ideas Blog asked precisely that question to over 40+ experts from fields as diverse as SEO to (believe it or [...]

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2014 Digital Trends and Predictions from Marketing Thought Leaders [Infographic]

Published January 8, 2014 by Desmond Chua+ in Infographics / Marketing / Online Marketing
2014 Digital Trends and Predictions from Marketing Thought Leaders

Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the whole list, we’ve put together a summarized infographic version for easy-scanning. Enjoy!   Embed this Infographic [...]

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What (some) Content Marketers do for Christmas [Comic]

Published December 25, 2013 by Desmond Chua+ in Comics / Marketing / Online Marketing
What (some) Content Marketers do for Christmas
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Whose Account Is It Anyway?: The Potential Pratfalls of Social Media Marketing

Published October 16, 2013 by Samuel Caleb Wee+ in Online Marketing / Social Media

Okay, yes—we all know content marketing is awesome. The numbers don’t lie. Businesses who blog, for instance, see a whopping 67% more leads generated, as compared to their non-blogging counterparts. Similarly, a recent report showed organic search leads to be over 7 times more effective at closing the deal than outbound marketing leads. Pretty wicked, [...]

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Cooperation in Ecommerce: A proposal

Published August 26, 2013 by Visakan Veerasamy+ in Awesome Brands / Online Marketing

Ecommerce would get a lot more interesting with a little more cooperation. Most “ecommerce communities” feel superficial, limited to curt forum discussions about SEO and marketing. I think this is because many ecommerce players tend to see each other as competitors. Every player is primarily worried about their own survival, and this can lead to an [...]

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Dear Retailers: We’re Suckers For Stories That Don’t Suck

Published July 31, 2013 by Samuel Caleb Wee+ in Copywriting / Dear Retailers / Online Marketing
Typewriter What is Your Story

We’ve spoken previously about awesome people and brands like Charles Atlas, Karen X Cheng and Rey Swimwear. All of these people have one thing in common: they tell fantastic stories. Charles Atlas invited us to believe in his own transformation from scrawny weakling to strong man. We all cheered at Karen X’s amazing progress as a [...]

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