2014 Digital Trends and Predictions from Marketing Thought Leaders [Infographic]

Published January 8, 2014 by Desmond+ in Infographics / Marketing / Online Marketing
2014 Digital Trends and Predictions from Marketing Thought Leaders

Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the whole list, we’ve put together a summarized infographic version for easy-scanning. Enjoy!   Embed this Infographic [...]

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What (some) Content Marketers do for Christmas [Comic]

Published December 25, 2013 by Desmond+ in Comics / Marketing / Online Marketing
What (some) Content Marketers do for Christmas
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Whose Account Is It Anyway?: The Potential Pratfalls of Social Media Marketing

Published October 16, 2013 by Samuel Caleb Wee+ in Online Marketing / Social Media

Okay, yes—we all know content marketing is awesome. The numbers don’t lie. Businesses who blog, for instance, see a whopping 67% more leads generated, as compared to their non-blogging counterparts. Similarly, a recent report showed organic search leads to be over 7 times more effective at closing the deal than outbound marketing leads. Pretty wicked, [...]

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Cooperation in Ecommerce: A proposal

Published August 26, 2013 by Visa+ in Awesome Brands / Online Marketing

Ecommerce would get a lot more interesting with a little more cooperation. Most “ecommerce communities” feel superficial, limited to curt forum discussions about SEO and marketing. I think this is because many ecommerce players tend to see each other as competitors. Every player is primarily worried about their own survival, and this can lead to an [...]

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Dear Retailers: We’re Suckers For Stories That Don’t Suck

Published July 31, 2013 by Samuel Caleb Wee+ in Copywriting / Dear Retailers / Online Marketing
Typewriter What is Your Story

We’ve spoken previously about awesome people and brands like Charles Atlas, Karen X Cheng and Rey Swimwear. All of these people have one thing in common: they tell fantastic stories. Charles Atlas invited us to believe in his own transformation from scrawny weakling to strong man. We all cheered at Karen X’s amazing progress as a [...]

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Did Seth Godin help save Google Maps?

Published June 21, 2013 by Visa+ in Awesome Brands / Online Marketing

So I was watching a video of a talk that Seth Godin gave at Google in 2007. Here’s something that really stood out for me from the Q&A segment. At 00:42:45, a Googler asks Seth about why Google Maps was failing. I’m geeking out over this little interaction. Engineer asks marketer why his product isn’t [...]

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You need to be sticky.

Published June 12, 2013 by Visa+ in Ecommerce / Online Marketing

“NOBODY CARES.” Imagine living a life where nobody remembers anything you say to them. Every word you say would fall on deaf ears, and you’d be greeted by blank stares or utter indifference. (This is fairly representative of my relationship with my cat.) Now, imagine a situation where everybody remembered everything you said. Every. Single. Word. Something upsets [...]

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Talk in the Time of New Media: What Marketers and Businesses can Learn from Fitch The Homeless

Published May 30, 2013 by Samuel Caleb Wee+ in Online Marketing / Op-Ed / Social Media

ABERCROMBIE & FITCH’s brand is taking a beating. Their first quarter sales have dropped by 17%. Their stock prices have fallen by a whopping $4.35. To make matters worse, over the past two weeks, everybody who’s anybody has been denouncing them forcefully on the Internet. The crime in question? These remarks made by CEO Mike [...]

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Which Golden Globe Star Represents Your Ecommerce Marketing Style?

Published January 21, 2013 by Christelle+ in Online Marketing
Which Golden Globes star represents your ecommerce marketing style

The world of marketing can be an extremely diverse setting.  Like Hollywood, you have everything from the quirky comedian to the polished professional.  But regardless of how a marketing strategy is tackled it is important to define your approach. Honing in on your distinct ecommerce marketing style is just as important as an actor signing [...]

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The 6 Habits of Highly Effective Ecommerce Site Owners

Published January 15, 2013 by Thanh+ in Online Marketing / Optimizing Your Store / Social Media / Website Design

There are six traits all successful ecommerce site owner have. Over the years, I’ve met many of them at conferences and through friends. After countless conversations, dinners and phone calls, I could see that all of them were very similar in their way of thinking, how they managed their business and their approach to growing [...]

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