Culture is built, not bought: 14 case studies of companies with great culture.

Published July 1, 2014 by Melissa Tsang+ in Dear Retailers / Interesting Information / Op-Ed
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Company culture is not a foosball table. Perks are nice to have, and fun has an important place in the workplace. But a company’s culture is more than that – it is the practices that reflect company’s core values, and nurtures its team. For this reason, culture is the lifeblood of a company. Airbnb co-founder and CEO [...]

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The Economic Case For More Women In Venture Capital

Published May 27, 2014 by Melissa Tsang+ in Ecommerce / Interesting Information / Op-Ed
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Kirsten Green is an exceptional venture capitalist with a remarkable track record. Not only has she scored in deals like Birchbox, Warby Parker, and Bonobos, she’s also managed to pass on lemons like Fab and ShoeDazzle (according to author Sarah Lacy!). Andy Dunn, CEO of Bonobos, describes her as an investor with unique intuition – [...]

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Social Selling: How Did Spotify Get It So Right?

Published May 14, 2014 by Visakan Veerasamy+ in Op-Ed
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The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff [...]

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Social media isn’t bad, “it’s complicated”.

Published March 31, 2014 by Melissa Tsang+ in Marketing / Op-Ed / Social Media
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Social media is just so easy to hate. In Durex’s ad “Turn Off to Turn On“, you’ll see lovers who are more lukewarm than hot and heavy, because they’re too busy social-networking. It’s recommended that we plug out for just an hour, and get it on (with Durex protection, of course). Coca Cola employed this “Social [...]

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How to advertise without being a jerk (and change the world for the better) [Infographic]

Published March 26, 2014 by Desmond Chua+ in Infographics / Marketing / Op-Ed
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You don’t need to be in the advertising industry to know that it is not exactly the most well-liked industry in the world. While we mostly agree with WPP CEO Sir Martin Sorrell’s recent essay defending the advertising trade, which was written in response to the ad-bashing comments made by UK MP Helen Goodman earlier this year, [...]

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“First Kiss” shows us that advertising doesn’t have to be evil

Published March 21, 2014 by Melissa Tsang+ in Marketing / Op-Ed
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You can’t have missed “First Kiss“, the viral video featuring strangers sharing a kiss on camera. It turns out that it was a commercial for WREN, a women’s clothing company based in Los Angeles. The 20 people in the video were friends of CEO Melissa Coker– actors, models and musicians by trade. Whatever kisses have [...]

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If your advertising isn’t entertaining, you’re doing it wrong.

Published March 18, 2014 by Visakan Veerasamy+ in Marketing / Op-Ed
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I enjoyed a post I saw on AdWeek that described how it’s getting harder to seperate advertising from entertainment. A fantastic quote that summarizes the article well: “Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.” Advertising has to be entertaining, or it’s (relatively) [...]

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Skeptical Readers: What’s a Content Marketer to Do?

Published March 13, 2014 by Melissa Tsang+ in Op-Ed
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Readers don’t trust the media, and especially not the Internet.  A survey conducted by Mancx revealed that Americans are predominantly skeptical of information on the Internet. As many as 98% of Americans surveyed find reasons to distrust online content. Why is that? In the Mancx survey, respondents’ skepticism were triggered by “too many ads”, or suggestions [...]

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Quit Plugging, Start Conversing: Why Broadcasting Doesn’t Work and 5 Ways to Engage Your Followers on Twitter

Published March 5, 2014 by Daniel Tay+ in Marketing / Op-Ed / ReferralCandy / Social Media
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Picture this, if you will: You are hanging around at a cocktail party organized by one of your friends. He promised that it would be a really happening party, with colorful conversations and big names stopping by to say hello. What better way could there be to spend a Saturday night? you think to yourself [...]

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Brand Loyalty: Not Dead, Just Different

Published March 4, 2014 by Visakan Veerasamy+ in Awesome Brands / Op-Ed
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Is brand loyalty (almost) dead? Geoffrey James of Inc certainly thinks so. People are loyal to products now, not to brands. Why? Because ubiquitous online reviews have made it incredibly easy for people to safely switch products. When the cost of switching is low, the value of brand loyalty diminishes with it. The landscape brands operate in [...]

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