Social media isn’t bad, “it’s complicated”.

Published March 31, 2014 by Melissa Tsang+ in Marketing / Op-Ed / Social Media

Social media is just so easy to hate. In Durex’s ad “Turn Off to Turn On“, you’ll see lovers who are more lukewarm than hot and heavy, because they’re too busy social-networking. It’s recommended that we plug out for just an hour, and get it on (with Durex protection, of course). Coca Cola employed this “Social [...]

Read More»

How to advertise without being a jerk (and change the world for the better) [Infographic]

Published March 26, 2014 by Desmond+ in Infographics / Marketing / Op-Ed
How to advertise with being a jerk

You don’t need to be in the advertising industry to know that it is not exactly the most well-liked industry in the world. While we mostly agree with WPP CEO Sir Martin Sorrell’s recent essay defending the advertising trade, which was written in response to the ad-bashing comments made by UK MP Helen Goodman earlier this year, [...]

Read More»

“First Kiss” shows us that advertising doesn’t have to be evil

Published March 21, 2014 by Melissa Tsang+ in Marketing / Op-Ed

You can’t have missed “First Kiss“, the viral video featuring strangers sharing a kiss on camera. It turns out that it was a commercial for WREN, a women’s clothing company based in Los Angeles. The 20 people in the video were friends of CEO Melissa Coker– actors, models and musicians by trade. Whatever kisses have [...]

Read More»

If your advertising isn’t entertaining, you’re doing it wrong.

Published March 18, 2014 by Visa+ in Marketing / Op-Ed

I enjoyed a post I saw on AdWeek that described how it’s getting harder to seperate advertising from entertainment. A fantastic quote that summarizes the article well: “Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.” Advertising has to be entertaining, or it’s (relatively) [...]

Read More»

Skeptical Readers: What’s a Content Marketer to Do?

Published March 13, 2014 by Melissa Tsang+ in Op-Ed

Readers don’t trust the media, and especially not the Internet.  A survey conducted by Mancx revealed that Americans are predominantly skeptical of information on the Internet. As many as 98% of Americans surveyed find reasons to distrust online content. Why is that? In the Mancx survey, respondents’ skepticism were triggered by “too many ads”, or suggestions [...]

Read More»

Quit Plugging, Start Conversing: Why Broadcasting Doesn’t Work and 5 Ways to Engage Your Followers on Twitter

Published March 5, 2014 by Daniel Tay+ in Marketing / Op-Ed / ReferralCandy / Social Media

Picture this, if you will: You are hanging around at a cocktail party organized by one of your friends. He promised that it would be a really happening party, with colorful conversations and big names stopping by to say hello. What better way could there be to spend a Saturday night? you think to yourself [...]

Read More»

Brand Loyalty: Not Dead, Just Different

Published March 4, 2014 by Visa+ in Awesome Brands / Op-Ed

Is brand loyalty (almost) dead? Geoffrey James of Inc certainly thinks so. People are loyal to products now, not to brands. Why? Because ubiquitous online reviews have made it incredibly easy for people to safely switch products. Hence, brand loyalty is (almost) dead. The landscape brands operate in has changed dramatically, but the fundamental human psychology [...]

Read More»

How Attention-Minutes Might Alter the Digital Content Landscape

Published February 25, 2014 by Visa+ in Interesting Information / Op-Ed

People are sharing stuff without reading it. This doesn’t surprise us at all. In our previous explorations of the nature of social media, we established that the sharing of content on social media is a performative act. We don’t share what we read, we share what we want others to think we read. That’s such a striking fact [...]

Read More»

Ask Better Questions – a response to Five Paragraph Essays by 42floors

Published January 6, 2014 by Visa+ in Marketing / Op-Ed

I was both pleased and frustrated when reading Jason Freedman’s  Five Paragraph Essays on 42floors’ blog. Pleased because he addressed the very real problem of stodgy, formulaic writing, but frustrated because he didn’t actually get to the heart of the problem. Here’s a quick recap of Jason’s post: Jason used to write in a predictable 5-paragraph-essay [...]

Read More»

Was 2013 the Year Google Turned Evil?

Published December 31, 2013 by Samuel Caleb Wee+ in Op-Ed
Plans for world domination, basically. But you already read our tabloid-worthy headline.

The following is an Op-Ed piece. If you’re a user of Google+, you might have come across Google’s Auto Awesome feature by now. For the uninitiated, it’s a service that puts together the photos you’ve uploaded over the past year into a photo montage, set to music. It’s a fun and convenient way to take [...]

Read More»