Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized

Published September 24, 2014 by Visakan Veerasamy+ in Referral Marketing / Word-of-Mouth
word-of-mouth-referral-stats

Our friends over at Software Advice, an evaluation company for marketing software buyers, shared some findings with us that correspond very strongly with our experience here at ReferralCandy. Thought we’d share! What are the most effective tactics to encourage word-of-mouth referrals? Which of the following core tactics would most successfully encourage customers to refer a friend [...]

Read More»

20+ Compelling Quotes, Stats and Studies about the Effectiveness Of Word-Of-Mouth

Published June 18, 2014 by Visakan Veerasamy+ in Referral Marketing / Word-of-Mouth
Word-of-mouth-force-nature-20-quotes-stats-FI

You’ve surely heard about how Word-Of-Mouth is a big deal. “Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.” – Jimmy Page, Musician [source] “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivational Speaker [source] “In sales, a referral [...]

Read More»

Ecommerce Marketing Advice From Top Ecommerce Agents [Infographic]

Published June 10, 2014 by Desmond Chua+ in Content Marketing / Ecommerce / Infographics / Marketing / Online Marketing / Optimizing Your Store / Referral Marketing / Social Media
ecommerce-marketing-advice-top-agents-fi

Ecommerce is a lucrative, growing industry. But it can also be complex, challenging and overwhelming. How do you survive in such a chaotic market? To help you get a clearer picture, we studied dozens of interviews with successful ecommerce entrepreneurs. We’ve picked out the best marketing advice we could find, and framed them in a [...]

Read More»

Bad-ass Referral Programs: Hubspot

Published January 27, 2014 by Samuel Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Hubspot

The referral program we’re featuring today doesn’t feature a product or service, and doesn’t involve customers. HubSpot uses referrals not for marketing its product, but for recruiting employees. On their ‘Refer a Dev‘ webpage, HubSpot describes how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up [...]

Read More»

The curious case of PayPal’s referral programs.

Published January 23, 2014 by Visakan Veerasamy+ in Bad-ass Referral Programs / Referral Marketing
paypal-referral-program

Not many people today are aware that PayPal ran a very successful referral program, long before Dropbox did. PayPal’s referral program was actually the inspiration behind Dropbox’s! This was in the early 2000s, before social media started to become a thing. Despite that, it was incredibly successful. It helped them get 7 to 10% daily [...]

Read More»

Bad-ass Referral Programs: World of Warcraft

Published January 10, 2014 by Samuel Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: World of Warcraft

Fantasy worlds. Video games. Referral programs. These are just three of our favourite things, and surely you can imagine our faces when we set our eyes on World of Warcraft’s (WoW) Recruit-a-Friend referral program. For those unfamiliar with WoW, it’s a Massively Multiplayer Online Role-Playing Game (MMORPG) created by Blizzard Entertainment. It takes place in the [...]

Read More»

ReferralCandy in 2013: Year in Review

Published December 30, 2013 by Visakan Veerasamy+ in Referral Marketing
2013-year-in-review

2013 has been a phenomenal year for us, and as it draws to a close, we thought we’d take a moment to review what we’ve been up to! New features, courtesy of Engineering: At ReferralCandy, we’re committed to building the best product we possibly can. We’re constantly tweaking it, refining it, adding new features, making [...]

Read More»

Bad-ass Referral Programs: Perkla

Published December 27, 2013 by Samuel Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Perkla

Today, we’re featuring Perkla: an interesting startup that provides a one-stop online shopping platform exclusively for students. Students who sign up are able to enjoy discounts from an array of online stores, including: Bonobo, Converse, Reebok and Apple. Here are a couple of things we really like about Perkla: 1. They relate to their customers. The founders [...]

Read More»

Bad-ass Referral Programs: Lunatik

Published December 20, 2013 by Samuel Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Lunatik

In this week’s episode, we present to you Lunatik: a company that produces some of the most bad-ass iPhone cases and mobile devices we’ve ever seen. Unconvinced? Here’s one of their flagship cases, the Taktik Extreme case for the iPhone 5s: The Lunatik team’s incredible design chops are evident in their superb product designs, sleek [...]

Read More»

Everything We’ve Written About Referral Marketing

Published December 18, 2013 by Visakan Veerasamy+ in Referral Marketing
everything-about-referral-marketing

We’ve had a lot of fun with this blog, exploring everything from Starbucks and Reddit to Lady Gaga and ethics, why are people are annoying on social media, whether marketing is evil. So much fun that sometimes we forget what we do best, which is build automated referral programs. So here’s everything we’ve written about [...]

Read More»
x
Get More Customers In Your Funnel

We send our subscribers actionable insights on getting more customers and increasing sales: