Bad-ass Referral Programs: Hubspot

Published January 27, 2014 by Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Hubspot

The referral program we’re featuring today doesn’t feature a product or service, and doesn’t involve customers. HubSpot uses referrals not for marketing it’s product, but for recruiting employees. On their ‘Refer a Dev‘ webpage, HubSpot describes how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up [...]

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The curious case of PayPal’s referral programs.

Published January 23, 2014 by Visa+ in Bad-ass Referral Programs / Referral Marketing
paypal-referral-program

Not many people today are aware that PayPal ran a very successful referral program, long before Dropbox did. PayPal’s referral program was actually the inspiration behind Dropbox’s! This was in the early 2000s, before social media started to become a thing. Despite that, it was incredibly successful. It helped them get 7 to 10% daily [...]

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Bad-ass Referral Programs: World of Warcraft

Published January 10, 2014 by Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: World of Warcraft

Fantasy worlds. Video games. Referral programs. These are just three of our favourite things, and surely you can imagine our faces when we set our eyes on World of Warcraft’s (WoW) Recruit-a-Friend referral program. For those unfamiliar with WoW, it’s a Massively Multiplayer Online Role-Playing Game (MMORPG) created by Blizzard Entertainment. It takes place in the [...]

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ReferralCandy in 2013: Year in Review

Published December 30, 2013 by Visa+ in Referral Marketing
2013-year-in-review

2013 has been a phenomenal year for us, and as it draws to a close, we thought we’d take a moment to review what we’ve been up to! New features, courtesy of Engineering: At ReferralCandy, we’re committed to building the best product we possibly can. We’re constantly tweaking it, refining it, adding new features, making [...]

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Bad-ass Referral Programs: Perkla

Published December 27, 2013 by Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Perkla

Today, we’re featuring Perkla: an interesting startup that provides a one-stop online shopping platform exclusively for students. Students who sign up are able to enjoy discounts from an array of online stores, including: Bonobo, Converse, Reebok and Apple. Here are a couple of things we really like about Perkla: 1. They relate to their customers. The founders [...]

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Bad-ass Referral Programs: Lunatik

Published December 20, 2013 by Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: Lunatik

In this week’s episode, we present to you Lunatik: a company that produces some of the most bad-ass iPhone cases and mobile devices we’ve ever seen. Unconvinced? Here’s one of their flagship cases, the Taktik Extreme case for the iPhone 5s: The Lunatik team’s incredible design chops are evident in their superb product designs, sleek [...]

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Everything We’ve Written About Referral Marketing

Published December 18, 2013 by Visa+ in Referral Marketing
everything-about-referral-marketing

We’ve had a lot of fun with this blog, exploring everything from Starbucks and Reddit to Lady Gaga and ethics, why are people are annoying on social media, whether marketing is evil. So much fun that sometimes we forget what we do best, which is build automated referral programs. So here’s everything we’ve written about [...]

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Bad-ass Referral Programs: True&Co

Published December 13, 2013 by Hum+ in Bad-ass Referral Programs / Referral Marketing
Bad-Ass Referral Programs: True&Co.

This week, we’re taking a look at True&Co. True&Co is an online lingerie store that uses a special algorithm to figure out a lady’s bra size, and then recommend lingerie that cater to their personal sizes. They even provide a home-fitting service, so that totally eliminates the trip to the dressing room. Here’s what we felt [...]

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Referral Marketing 101: What is a referral, exactly?

Published December 10, 2013 by Visa+ in Referral Marketing
Referral Marketing 101

What is a referral? Alice: “Bob! You’re interested in comedy? You should totally watch Monty Python and The Holy Grail!” A referral is when somebody recommends something to someone else. [1] What is a successful referral? A successful referral is when Bob not only receives Alice’s referral , but acts upon it.  Consider the series of possible [...]

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When is referral marketing NOT for you?

Published December 9, 2013 by Visa+ in Referral Marketing
When is Referral Marketing not for you?

Referral marketing is the best thing ever. But it isn’t for everyone. So let’s save you some grief in advance: When is referral marketing NOT for you, if you’re in ecommerce? 1: You don’t have satisfied customers. This could be because you’re still just starting out, or because your business simply isn’t working. When your ecommerce [...]

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