Lessons From Amazon Prime’s Referral Program

Published October 16, 2014 by Dinesh Raju+ in Referral Marketing / Referral Program Examples
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“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They [...]

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10 Examples Of Glamorous Beauty Referral Programs

Published October 15, 2014 by Melissa Tsang+ in Referral Marketing / Referral Program Examples
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The beauty industry is getting a $100m makeover. Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising [...]

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14 Tantalizing Referral Programs in Food Ecommerce

Published October 8, 2014 by Melissa Tsang+ in Referral Program Examples
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Before we begin, here some compelling facts about food ecommerce: 1. Food tech is raising serious money – the sector experienced a 51% growth in the past year, raising $486m across 109 deals globally. 2. 51% of this money comes from angel investors and Series A rounds. 3. Just recently: Plated bagged $15m in Series A funding FoodPanda [...]

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4 Word Of Mouth Tactics Every Retailer Should Know [SlideShare]

Published October 6, 2014 by Christine Neo+ in Referral Marketing / Slideshare
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You know that word-of-mouth marketing is effective, but how do you do it well? We’ve distilled really good tips from Dan Martell‘s “Breaking Down the Methodology Behind Word of Mouth Marketing” and Paul Jankowski’s “4 Tactics to Build your Word of Mouth” and illustrated them with case studies and statistics. Enjoy! 

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A List of 10 Snazzy Referral Programs in Fashion Ecommerce

Published October 2, 2014 by Samuel Hum+ in Referral Marketing / Referral Program Examples
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  Previously, we wrote an article on how 7 fashion ecommerce businesses acquired their first customers. What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth. To add to that list, here are 10 fashion ecommerce brands that are using referral programs to [...]

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Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized

Published September 24, 2014 by Visakan Veerasamy+ in Referral Marketing / Word-of-Mouth
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Our friends over at Software Advice, an evaluation company for marketing software buyers, shared some findings with us that correspond very strongly with our experience here at ReferralCandy. Thought we’d share! What are the most effective tactics to encourage word-of-mouth referrals? Which of the following core tactics would most successfully encourage customers to refer a friend [...]

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20+ Compelling Quotes, Stats and Studies about the Effectiveness Of Word-Of-Mouth

Published June 18, 2014 by Visakan Veerasamy+ in Referral Marketing / Word-of-Mouth
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You’ve surely heard about how Word-Of-Mouth is a big deal. “Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.” – Jimmy Page, Musician [source] “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivational Speaker [source] “In sales, a referral [...]

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Ecommerce Marketing Advice From Top Ecommerce Agents [Infographic]

Published June 10, 2014 by Desmond Chua+ in Content Marketing / Ecommerce / Infographics / Marketing / Online Marketing / Optimizing Your Store / Referral Marketing / Social Media
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Ecommerce is a lucrative, growing industry. But it can also be complex, challenging and overwhelming. How do you survive in such a chaotic market? To help you get a clearer picture, we studied dozens of interviews with successful ecommerce entrepreneurs. We’ve picked out the best marketing advice we could find, and framed them in a [...]

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Bad-Ass Referral Programs: Saleae

Published February 10, 2014 by Visakan Veerasamy+ in Referral Program Examples
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Saleae is a firm based in San Francisco that builds logic analyzers. Here’s an entertaining nugget from their About page: “While on a mission to create the iron man suit, the brothers became disgruntled with the state of available logic analyzers.” (Made me think about how SpaceX is making reusable rockets to lower the cost [...]

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Bad-Ass Referral Program: Made.com

Published February 4, 2014 by Visakan Veerasamy+ in Referral Program Examples
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Made.com is an online furniture retailer based in the UK. They’re focused on selling original furniture designs at affordable prices, which they accomplish by cutting out the middlemen from the process and connecting consumers directly to designers. This is what their site looks like: While it’s a “cost-savings” oriented value proposition, the site is elegant and [...]

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