Study: 88% of Senior B2B Marketers Surveyed Use Referral Marketing Software

Published November 4, 2014 by Visakan Veerasamy+ in Referral Marketing
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Our friends over at Software Advice, an evaluation company for lead generation software buyers, shared some findings that we found very compelling. Thought we’d share! Software Advice research uncovered some interesting findings regarding referral marketing: From a survey of 200 B2B marketers (mostly senior-level), 88% of respondents use referral marketing software to facilitate demand generation efforts 60% of respondents receive a […]

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Lessons From Amazon Prime’s Referral Program

Published October 16, 2014 by Dinesh Raju+ in Referral Marketing / Referral Program Examples
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“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They […]

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10 Examples Of Glamorous Beauty Referral Programs

Published October 15, 2014 by Melissa Tsang+ in Referral Marketing / Referral Program Examples
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The beauty industry is getting a $100m makeover. Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising […]

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4 Word-of-Mouth Tactics Every Retailer Should Know [SlideShare]

Published October 6, 2014 by Christine Neo+ in Referral Marketing
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You know that word-of-mouth marketing is effective, but how do you do it well? We’ve distilled really good tips from Dan Martell‘s “Breaking Down the Methodology Behind Word of Mouth Marketing” and Paul Jankowski’s “4 Tactics to Build your Word of Mouth” and illustrated them with case studies and statistics. Enjoy! 

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A List of 10 Snazzy Referral Programs in Fashion Ecommerce

Published October 2, 2014 by Samuel Hum+ in Referral Marketing / Referral Program Examples
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  Previously, we wrote an article on how 7 fashion ecommerce businesses acquired their first customers. What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth. To add to that list, here are 10 fashion ecommerce brands that are using referral programs to […]

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Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized

Published September 24, 2014 by Visakan Veerasamy+ in Amplify Word-of-Mouth / Referral Marketing
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Our friends over at Software Advice, an evaluation company for marketing software buyers, shared some findings with us that correspond very strongly with our experience here at ReferralCandy. Thought we’d share! What are the most effective tactics to encourage word-of-mouth referrals? Which of the following core tactics would most successfully encourage customers to refer a friend […]

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20+ Compelling Quotes, Stats and Studies about the Effectiveness Of Word-Of-Mouth

Published June 18, 2014 by Visakan Veerasamy+ in Amplify Word-of-Mouth / Referral Marketing
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You’ve surely heard about how Word-Of-Mouth is a big deal. “Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.” – Jimmy Page, Musician [source] “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivational Speaker [source] “In sales, a referral […]

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Bad-ass Referral Programs: Hubspot

Published January 27, 2014 by Samuel Hum+ in Referral Marketing / Referral Program Examples
Bad-Ass Referral Programs: Hubspot

The referral program we’re featuring today doesn’t feature a product or service, and doesn’t involve customers. HubSpot uses referrals not for marketing its product, but for recruiting employees. On their ‘Refer a Dev‘ webpage, HubSpot describes how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up […]

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The Original #GrowthHackers: How PayPal Achieved 7-10% Daily Growth In The Early 2000s

Published January 23, 2014 by Visakan Veerasamy+ in Referral Marketing / Referral Program Examples
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Few people know that Dropbox’s successful referral program was actually inspired by PayPal’s. This might seem counter-intuitive: Why isn’t the story of PayPal’s referral program more popular than Dropbox’s? The simple answer is that the Internet wasn’t so big then. Social media wasn’t a thing yet. PayPal’s referrals happened almost entirely through email, blogs and […]

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Bad-ass Referral Programs: World of Warcraft

Published January 10, 2014 by Samuel Hum+ in Referral Marketing / Referral Program Examples
Bad-Ass Referral Programs: World of Warcraft

Fantasy worlds. Video games. Referral programs. These are just three of our favourite things, and surely you can imagine our faces when we set our eyes on World of Warcraft’s (WoW) Recruit-a-Friend referral program. For those unfamiliar with WoW, it’s a Massively Multiplayer Online Role-Playing Game (MMORPG) created by Blizzard Entertainment. It takes place in the […]

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