Search Marketers’ Greatest Fears [Infographic]

Published May 12, 2014 by Desmond Chua+ in Infographics / Marketing / Optimizing Your Store / SEO

In a recent blogpost, Buzzsumo founder Henley Wing shared 41 search marketers’ greatest SEO fears that keep them awake at night. We were fascinated by the data, and spent some time trying to discern the underlying patterns and narrative. This is what we came up with, for your scanning pleasure. Enjoy! The infographic above presents the […]

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Google Authorship: Why You Should Totally Be On Google Plus

Published September 23, 2013 by Samuel Caleb Wee+ in SEO / Social Media

Remember Google Plus? When it was first launched close to 2 years ago, it seemed like such a massive failure. There were a long list of reasons suggested for its failed take-off: people were slow to adopt it despite Google’s heavy pushing and integration with its other products, the early exclusivity and hype built around […]

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3 Ways To Harness Customer Reviews To Boost Sales For Your Ecommerce Store

Published August 13, 2013 by Aaron+ in Ecommerce / Optimizing Your Store / SEO

We previously talked about the pivotal role of user-generated content (UGC) in your social media strategy. But before you get all excited brainstorming new and creative ways to solicit it, we’d like to draw your attention to an undervalued form of UGC that you already have:  product reviews. You may ask “Why undervalued?”. The truth […]

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Aggregated SEO Wisdom

Published April 9, 2013 by Visakan Veerasamy+ in SEO

If you read nothing else: Here’s the best infographic we’ve found that explains what SEO is, courtesy of It’s the best starting point we can think of for any SEO newbie. (For the old-timers- it’s still useful to see the information presented so clearly!) For Beginners: Understanding Search Engine Optimization (SEO) for beginners. SEO is about […]

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Social Media: 10 Ways To Increase Website Traffic

Published December 5, 2012 by chardee42+ in Online Marketing / SEO / Social Media

Are you looking for Internet traffic that will bring paying customers to your site? A quick search on Google will quickly show several sites that offer “free Internet traffic,” but what’s the catch? If these services are as great as they say, how do companies like Google still be in business selling clicks for more […]

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How To Use XML Sitemaps on Ecommerce Websites to Boost SEO

Published July 18, 2012 by Michael Gray+ in SEO

XML sitemaps are powerful tools that belong in every eCommerce and web publishers toolbox. Not many people use them effectively, though. (Or at all!) In this post: How to use them, how to get the most out of them, and some mistakes to watch out for. Don’t depend exclusively on XML Sitemaps XML sitemaps should […]

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How to Optimize Your Images for Ecommerce SEO

Published May 21, 2012 by Michael Gray+ in SEO

Optimizing images for SEO is a controversial, overlooked and underutilized tactic. The main argument against it is that it encourages image theft and hot-linking. That might be a small price to pay in comparison to the potential payoff, though. However, keywords can lead to conversions. Consider phrases like “Wynn hotel room pictures”, “angry birds halloween costume”, or […]

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Why Ecommerce Sites Need to be Aware of Google Updates

Published April 24, 2012 by ReferralCandy+ in Optimizing Your Store / SEO

All eCommerce sites should embrace SEO principles. Complying with Google’s best practice guidelines improves the likelihood that you’ll rank higher in search results, which is a good thing. However, these rules aren’t set in stone. Occasionally the search engines will update their algorithms, and this can render existing techniques obsolete. So you can’t quite “set-it-and-forget-it”. […]

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Content Strategy: Prioritizing Your Writing

Published April 9, 2012 by ReferralCandy+ in Optimizing Your Store / SEO

If you’ve got hundreds, possibly even thousands of pages on your ecommerce site, ensuring that each one includes a sizeable chunk of unique copy can prove difficult. Consequently, many e-tailers choose to cut corners. However, when you choose to reuse the same text time after time or use a generic manufacturer’s description, this can have […]

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Using Rich Snippets For Product Reviews

Published April 2, 2012 by Michael Gray+ in SEO

For retailers who run eCommerce websites, getting enhanced listings is a key way to improve the prominence of your listings and get more click-throughs. In this article we will be looking at implementing rich snippets for reviews. Product Reviews for Existing Products The first and most powerful way to get rich snippets is to add […]

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