5 Driving Forces of Sharing [SlideShare]

Published November 4, 2014 by Desmond Chua+ in Amplify Word-of-Mouth / Leveraging Consumer Psychology / Succeeding at Social Media
5 driving forces of sharing [Slideshare] - ReferralCandy

As retailers and entrepreneurs, it’s all-too-easy to reduce sharing to a simplistic, mechanical function that customers “will simply do”. And we would be completely wrong. It turns out that there are several distinct reasons why people share. The New York Times’ Customer Insight Group did a study and identified the 5 following motives: 1. To […]

Read More»

10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Infographic]

Published September 17, 2014 by Jon Tan+ in Succeeding at Social Media
10fi-01

Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy!

Read More»

10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Slideshare]

Published September 13, 2014 by Jon Tan+ in Succeeding at Social Media
10fi-01

Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy! 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook from ReferralCandy

Read More»

What Did News Articles Say About Facebook In The Early 2000s?

Published July 2, 2014 by Visakan Veerasamy+ in Succeeding at Social Media
facebook-news-articles

Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did […]

Read More»

50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Succeeding at Social Media / Useful Ecommerce Data
ecommerce-founders-twitter

Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working […]

Read More»

Brands should get Pinterested: Why Pinterest Is Underrated As A Customer Acquisition Channel

Published May 20, 2014 by Melissa Tsang+ in Succeeding at Social Media
brands-should-get-pinterested-fi

If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager […]

Read More»

Curated Social Media Wisdom From Top Enterprise Experts [Infographic]

Published May 19, 2014 by Desmond Chua+ in Marketing Analysis / Succeeding at Social Media
curated-social-media-wisdom-from-top-enterprise-experts-fi

We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We dug into the data […]

Read More»

Social Selling: How Did Spotify Get It So Right?

Published May 14, 2014 by Visakan Veerasamy+ in Amplify Word-of-Mouth / Succeeding at Social Media
Social-selling-millenials-feat-spotify-fi

The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff […]

Read More»

Ecommerce Predictions in Social Media for 2014

Published April 30, 2014 by Samuel Hum+ in Succeeding at Social Media / Useful Ecommerce Data
Ecommerce Prediction in Social Media for 2014 featured image

Let’s see how some ecommerce predictions have been coming along. A popular infographic by Offerpop made five social media marketing predictions for 2014, and they are as follows: The consumer becomes the new content marketer Brands will weave a social layer over traditional advertising Marketers will connect the dots between email and social Brands will make new […]

Read More»

Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visakan Veerasamy+ in Succeeding at Social Media
youll-never-watch-tv-alone-fi-01

Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy […]

Read More»