How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

January 13, 2015 by Visakan Veerasamy+ in Converting With Content Marketing / Good Branding Examples / Succeeding at Social Media
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When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. […]

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5 Driving Forces of Sharing [SlideShare]

November 4, 2014 by Desmond Chua+ in Amplifying Your Word-of-Mouth / Marketing Analysis / Succeeding at Social Media
5 driving forces of sharing [Slideshare] - ReferralCandy

As retailers and entrepreneurs, it’s all-too-easy to reduce sharing to a simplistic, mechanical function that customers “will simply do”. And we would be completely wrong. It turns out that there are several distinct reasons why people share. The New York Times’ Customer Insight Group did a study and identified the 5 following motives: 1. To […]

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Infographic]

September 17, 2014 by Jon Tan+ in Succeeding at Social Media
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Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy!

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Slideshare]

September 13, 2014 by Jon Tan+ in Succeeding at Social Media
10fi-01

Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy! 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook from ReferralCandy

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What Did News Articles Say About Facebook In The Early 2000s?

July 2, 2014 by Visakan Veerasamy+ in Succeeding at Social Media
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Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did […]

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50 Ecommerce Founders You Should Follow on Twitter

June 25, 2014 by Visakan Veerasamy+ in Succeeding at Social Media / Useful Ecommerce Data
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Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working […]

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Brands should get Pinterested: Why Pinterest Is Underrated As A Customer Acquisition Channel

May 20, 2014 by Melissa Tsang+ in Succeeding at Social Media
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If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager […]

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Curated Social Media Wisdom From Top Enterprise Experts [Infographic]

May 19, 2014 by Desmond Chua+ in Succeeding at Social Media
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We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We dug into the data […]

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Social Selling: How Did Spotify Get It So Right?

May 14, 2014 by Visakan Veerasamy+ in Amplifying Your Word-of-Mouth / Succeeding at Social Media
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The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff […]

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Ecommerce Predictions in Social Media for 2014

April 30, 2014 by Samuel Hum+ in Succeeding at Social Media / Useful Ecommerce Data
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Let’s see how some ecommerce predictions have been coming along. A popular infographic by Offerpop made five social media marketing predictions for 2014, and they are as follows: The consumer becomes the new content marketer Brands will weave a social layer over traditional advertising Marketers will connect the dots between email and social Brands will make new […]

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