What Did News Articles Say About Facebook In The Early 2000s?

Published July 2, 2014 by Visakan Veerasamy+ in Interesting Information / Social Media

Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did [...]

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50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Ecommerce / Interesting Information / Social Media

Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working [...]

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Ecommerce Marketing Advice From Top Ecommerce Agents [Infographic]

Published June 10, 2014 by Desmond Chua+ in Content Marketing / Ecommerce / Infographics / Marketing / Online Marketing / Optimizing Your Store / Referral Marketing / Social Media

Ecommerce is a lucrative, growing industry. But it can also be complex, challenging and overwhelming. How do you survive in such a chaotic market? To help you get a clearer picture, we studied dozens of interviews with successful ecommerce entrepreneurs. We’ve picked out the best marketing advice we could find, and framed them in a [...]

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The Way Of The SEO Master [Infographic]

Published June 2, 2014 by Desmond Chua+ in Content Marketing / Infographics / Marketing / Online Marketing / Social Media

Last month, we put together an infographic that featured a list of search marketers’ greatest fears. The post got more than a few shares, and it also prompted the question, “Well, what can we do about it?” We got you covered. We dug deeper, and we found a post by Reginald Chan that aggregated useful [...]

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The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts [Infographic]

Published May 26, 2014 by Desmond Chua+ in Content Marketing / Infographics / Marketing / Online Marketing / Social Media

So you’ve got your blog up and running, and you’ve been writing a bunch of quality posts. Yet the traffic isn’t quite what you wish it were. What do you do? Well, Brian Lang from Small Business Ideas Blog asked precisely that question to over 40+ experts from fields as diverse as SEO to (believe it or [...]

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Brands should get Pinterested

Published May 20, 2014 by Melissa Tsang+ in Marketing / Social Media

If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager [...]

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Curated Social Media Wisdom From Top Enterprise Experts [Infographic]

Published May 19, 2014 by Desmond Chua+ in Infographics / Marketing / Social Media

We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We dug into the data [...]

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Ecommerce Predictions in Social Media for 2014

Published April 30, 2014 by Samuel Hum+ in Ecommerce / Social Media
Ecommerce Prediction in Social Media for 2014 featured image

Let’s see how some ecommerce predictions have been coming along. A popular infographic by Offerpop made five social media marketing predictions for 2014, and they are as follows: The consumer becomes the new content marketer Brands will weave a social layer over traditional advertising Marketers will connect the dots between email and social Brands will make new [...]

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Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visakan Veerasamy+ in Social Media

Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

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Social media isn’t bad, “it’s complicated”.

Published March 31, 2014 by Melissa Tsang+ in Marketing / Op-Ed / Social Media

Social media is just so easy to hate. In Durex’s ad “Turn Off to Turn On“, you’ll see lovers who are more lukewarm than hot and heavy, because they’re too busy social-networking. It’s recommended that we plug out for just an hour, and get it on (with Durex protection, of course). Coca Cola employed this “Social [...]

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