Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visa+ in Social Media
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Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

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Social media isn’t bad, “it’s complicated”.

Published March 31, 2014 by Melissa Tsang+ in Marketing / Op-Ed / Social Media
get-over-fear-of-social-media

Social media is just so easy to hate. In Durex’s ad “Turn Off to Turn On“, you’ll see lovers who are more lukewarm than hot and heavy, because they’re too busy social-networking. It’s recommended that we plug out for just an hour, and get it on (with Durex protection, of course). Coca Cola employed this “Social [...]

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Quit Plugging, Start Conversing: Why Broadcasting Doesn’t Work and 5 Ways to Engage Your Followers on Twitter

Published March 5, 2014 by Daniel Tay+ in Marketing / Op-Ed / ReferralCandy / Social Media
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Picture this, if you will: You are hanging around at a cocktail party organized by one of your friends. He promised that it would be a really happening party, with colorful conversations and big names stopping by to say hello. What better way could there be to spend a Saturday night? you think to yourself [...]

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Social Networking Sites and Social Media: What’s the difference?

Published November 18, 2013 by Visa+ in Op-Ed / Social Media
Social Networking Sites and Social Media: What’s the difference?

This is a fun blogpost, written mostly for the sake of being unnecessarily pedantic. If you’re obsessive about the linguistic meaning of things, this is for you! When they made a movie about Facebook, they called it The Social Network. So why do we now tend to say “In the age of social media” instead [...]

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Questions to ask about Instagram’s First Ad

Published November 2, 2013 by Visa+ in Social Media
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Instagram’s first ad rolled out on Friday, courtesy of Michael Kors. Here are some interesting things to think about, and questions to ask. 1: How many new followers did Michael Kors get because of the ad? At the time of writing, the ad got over 204,000 likes. This is more than double any other post [...]

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On Twitter.

Published October 25, 2013 by Visa+ in Social Media

We’ve been thinking a lot about social media lately, and part of that includes figuring out how we ought to be thinking about Twitter. It’s something everybody’s interested in, especially now that their IPO is upon us. What is Twitter, exactly? Bloomberg calls it a “short-messaging site“. Al-Jazeera calls it a “short-messaging service“. UK Reuters call it [...]

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Best of Reddit’s content on Ecommerce, Marketing, Social Media and more

Published October 17, 2013 by Visa+ in Interesting Information / Marketing / Social Media
reddit alien

We love Reddit. It’s a beautiful, messy and chaotic place full of interesting insights into the human psyche. [Here's a video that explains it beautifully.] ProTip: When landing on any of the subreddits, click “top” to see what the most upvoted submissions are. Click “gilded” to see comments that have earned the gratitude of other [...]

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Whose Account Is It Anyway?: The Potential Pratfalls of Social Media Marketing

Published October 16, 2013 by Samuel Caleb Wee+ in Online Marketing / Social Media

Okay, yes—we all know content marketing is awesome. The numbers don’t lie. Businesses who blog, for instance, see a whopping 67% more leads generated, as compared to their non-blogging counterparts. Similarly, a recent report showed organic search leads to be over 7 times more effective at closing the deal than outbound marketing leads. Pretty wicked, [...]

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What is social media marketing?

Published October 14, 2013 by Visa+ in Social Media

It’s a term that’s thrown around so much, and so lightly, that it’s become rather meaningless. This post is an attempt to re-interpret the meaning of the term. As always, let’s be clear about the parts before we take a stab at the whole. We’ll start with some technical definitions. “What is social media?” Social [...]

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Social media is NOT “media gone social”.

Published October 10, 2013 by Visa+ in Op-Ed / Social Media

We banged out a definition of social media a while ago, and it was quite well-received: What actually IS social media? Liking this definition. With venn diagram http://t.co/2jovKdPUS8 via @referralcandy — Ally Steele (@Ally_S) October 3, 2013 Our favourite response was a very interesting question we got from @edrethink: @ReferralCandy Is it media gone social? Or [...]

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