Literally Arousing – 15 Examples of Emotional Marketing

February 26, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Analyzing Good Marketing
15 Examples of Emotional Marketing Contagious Jonah Berger ReferralCandy

  The third principle from the STEPPS model is Emotion. Emotions help us connect with one another, and inspire us to act. When we come across a story that’s exciting or cool, we want to share it with our friends immediately. But are all emotions equally effective at motivating us to share? Well, not really. Different emotions […]

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B2B Referral Program Examples: Booker, Business Management Software

February 24, 2015 by Visakan Veerasamy+ in Referral Program Examples
booker-referral-program

Booker is an all-in-one platform that allows you to run your business from anywhere. Their site is bright, cheery and very easy to understand. I’m particularly a fan of their copywriting, which shines with sincerity: Normally I’d argue that less is more, but in this case the copy– with its lengthy sentences and fragments– feels intimate, not […]

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Enterprise Referral Program Examples: Carpathia, Cloud Hosting Provider

February 16, 2015 by Visakan Veerasamy+ in Referral Program Examples
Carpathia Referral Program

We always love checking out referral programs “in the wild”– there’s always a lot to study and learn from! Today, let’s look at Carpathia’s referral program, which impressed us with its polished sheen: Carpathia sells large scale, B2B/enterprise cloud solutions. It’s great to hear that they’re having success with their referral program– some B2B marketers make […]

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Gotta Get Down On Friday: 13 Examples of Triggers Used in Marketing

February 13, 2015 by Samuel Hum+ in Analyzing Good Marketing
Examples of Triggers Used in Marketing Contagious Jonah Berger ReferralCandy

The second principle of Jonah Berger’s STEPPS list is Triggers. When you look at a peanut, you might think of peanut butter. You might also then think of jam. The peanut acts as a trigger for the consequent thoughts of peanut butter and jam. Triggers are reminders around you that spark off related thoughts and ideas. […]

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Seth Godin Marketing Advice: What Marketers Get Wrong + 4 Steps To Fix It [Infographic]

February 11, 2015 by Jon Tan+ in Succeeding at Social Media
Godinfi-01

Seth Godin is THE marketing OG. We really enjoyed these articles packed with Godin’s advice for marketers in a new landscape forever changed by the Internet and social media. We’ve condensed that wisdom into an infographic for your pleasure, enjoy!

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