Trust Me, I’m a Doctor: 7 Examples of the Authority Principle Used In Marketing

Published November 18, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
Examples of the Authority Principle Used in Marketing featured image ReferralCandy

Today, we’ll be covering Dr. Cialdini’s 5th principle of persuasion: Authority. In his book Influence, he covers these three factors that trigger the authority principle: Titles – Dr., Prof., Ph.D., President, Chairman, Founder, CEO, Industry experts Clothes – Uniforms, Suits, religious outfits (worn by pastors, monks, nuns, priests) Trappings – Accessories that go along with certain positions/roles (e.g. […]

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Shopify Experts Share 6 Critical Ecommerce Store Updates To Make Before The Holidays

Published November 13, 2014 by David Fallarme+ in Useful Ecommerce Data
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For the vast majority of online stores, the holiday season is the biggest sales period of the year. With more shoppers coming to your store, every mistake on your site is magnified. If you don’t fix them in time, you’ll give first-time customers a poor shopping experience, potentially costing you a lot of money. We […]

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Get Talked About: 3 Tactics To Level Up Your Word-of-Mouth Marketing

Published November 12, 2014 by Melissa Tsang+ in Amplify Word-of-Mouth
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You gained your early traction by doing things that didn’t scale. You did what countless successful companies do when they’re just starting out. You sent emails to everyone you ever spoke to in business school. You did crazy stunts at the hottest tech events. You shuttled across the country just to connect with your first customers. […]

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Demystifying Word-of-Mouth (Part 2) – Who Customers Listen To [SlideShare]

Published November 11, 2014 by Jon Tan+ in Amplify Word-of-Mouth
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Here at ReferralCandy, we’re advocates of the power of word of mouth in acquiring new customers. We also believe it could be more effectively utilised with an understanding of how it works. We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of […]

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Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing

Published November 7, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
Examples of the Liking Principle Used in Marketing ReferralCandy

In this post, we’ll be covering the usage of Dr. Cialdini’s Liking principle in marketing. Why do brands selling automobiles and alcoholic beverages always feature a sexy female model? (Granted that sports automobiles and alcohol advertisements usually target males.) Dr. Cialdini explains that we are more likely to comply with requests made by people that […]

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