Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visa+ in Social Media
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Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

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Branding on your content? Show off, you know you want to!

Published April 7, 2014 by Melissa Tsang+ in Marketing
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Recently, this article on AdAge observed that some brands are so afraid of looking like greedy hard-sellers that they omit branding from their content entirely. But it argues that there’s no use producing great content if you don’t put your name on it. We agree, and here’s why: Content with prominent branding can and does work. [...]

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A Brief History of Free [Infographic]

Published April 3, 2014 by Desmond+ in Ecommerce / Infographics / Interesting Information
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Last month, Getty Images announced that it will allow free noncommercial embedding of 35 million of the images in its stock photography database, in the hope that web publishers will adopt this legal, free path to use the images. Personally I think this move isn’t surprising, considering we are already in the era where the culture of [...]

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OKCupid threw Mozilla under the bus, and it’s great PR.

Published April 1, 2014 by Visa+ in Marketing
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The story so far: 6 years ago, the inventor of Javascript, Brandan Eich made a $1000 donation in support of California’s anti-LGBT Prop 8 campaign. At the time, he was Mozilla’s CTO. There was quite a furore about this when it surfaced in 2012, and Eich responded. Eich recently became CEO of Mozilla. Yesterday, OkCupid declared that [...]

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