How 8 (More) Successful Companies Fought For Their First Customers: ASOS, Uber, Yelp and more

Published September 17, 2014 by Melissa Tsang+ in Customer Acquisition

Our readers enjoyed our first collection of early customer acquisition stories, so this week we’re featuring 8 more examples of now successful companies who did things that didn’t scale. 1. ASOS – the ecommerce store mailed its own print magazine to 400,000 customers Ecommerce brand, multi-channel marketing Back in 2006, CEO Nick Robertson insisted that the [...]

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21 Tactics To Acquire Customers [Infographic]

Published September 15, 2014 by Yu Sheng Teo+ in Customer Acquisition / Infographics / SEO
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Moz is always a fantastic read. How to Grow: 21 Tactics To Acquire Customers by Andrew Dumont is one of our favorites, because it’s packed with actionable easy wins as well as long-term investments. We’ve decided to give it a fun visual treatment, and beef it up with even more relevant statistics and case studies. Share this with your colleagues, and [...]

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Designing for 5 Types of Ecommerce Shoppers [Slideshare]

Published September 15, 2014 by Christine Neo+ in Consumer Psychology / Ecommerce / Slideshare
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Evidence-based user experience research is incredibly valuable to retailers, and the Nielsen Norman Group is a go-to source for said research. When we found their “Designing for 5 Types of E-commerce Shoppers” post, we knew we had to give it our visual treatment. Inside are: The 5 main types of ecommerce shoppers, Descriptions of their unique buying [...]

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Slideshare]

Published September 13, 2014 by Jon Tan+ in Customer Acquisition / Ecommerce / Marketing / Social Media

Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy! 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook from ReferralCandy

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Guerrilla Marketing Tactics Every Startup Should Know: 8 Case Studies

Published September 10, 2014 by Melissa Tsang+ in Customer Acquisition / Marketing
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Guerrilla marketing is bold and attention-grabbing. When a guerrilla marketing campaign is executed successfully, you’ll probably hear about it. They’re risqué, highly visible, and attention-grabbing. Some famous examples in recent years: Carrie’s (film) Telekinetic Coffee Shop Surprise in NYC Tic Tac’s Worst Breath In The World Coke’s Hug Me Vending Machines But the poster children [...]

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