#feels – 13 Examples of Emotion-centric Marketing

January 9, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Good Branding Examples
Examples of Emotion-centric Marketing

What makes a message memorable? According to Chip & Dan Heath’s Made To Stick, one of the best ways ingrain a message is to make people feel strong emotions while engaging with it. Consider the following ad by Nike: This ad features an underdog, someone who isn’t special. Someone like us. His similarity to us makes […]

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12 Modern Marketing Tactics Used By Shopify Stores, According to Shopify’s CPO @HarleyF

January 8, 2015 by Visakan Veerasamy+ in Marketing Analysis
12-modern-marketing-tactic

Harley Finkelstein is the CPO of Shopify, and all-around cool guy. In early 2014, he gave a talk at ‘Commercism’, which was cited on a Hacker News’ list of favorite videos relevant to entrepreneurs. As with the Airbnb growth video we shared earlier, it got a criminally low number of views- so we decided to sit […]

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The @j1berger Word-of-Mouth Psychology Cheatsheet (With Free Printable Poster!)

December 31, 2014 by Jon Tan+ in Amplifying Your Word-of-Mouth
word-of-mouth-psychology-cheatsheet-FI

In our relentless quest to explore the depths of sharing and word-of-mouth, we purchased Jonah Berger’s brand new 20,000 word long academic paper – Word-of-mouth and interpersonal communication: A review and directions for future research. Amongst many other things, this very comprehensive document details the motivations and psychology behind sharing. We’re proud to present this information […]

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Growth, Referrals And Getting The Job Done: What Airbnb’s Growth Team Has Learnt

December 30, 2014 by Visakan Veerasamy+ in Optimizing Your Referral Program / Referral Program Examples
referrals-at-airbnb

I found a 50-minute video from Airbnb’s growth team, talking about how they built and designed Referrals at Airbnb to scale their customer acquisition efforts. I was surprised that there wasn’t a transcript anywhere, so I decided to take notes.   First, the takeaways: Growth is aided by precision, metrics and novelty: Growth = Awareness + […]

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See For Yourself! 12 Examples of Credibility in Marketing

December 29, 2014 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Good Branding Examples
Examples of Credibility in Marketing

Earlier, we did a post about Dr. Robert Cialdini’s Authority principle which demonstrated the various ways you could use  authority to shore up your brand. But what happens when you don’t have any such authority? The Made to Stick principle we’re covering today is Credibility. While similar to Cialdini’s Authority, Credibility (as described in Made To Stick) deals with […]

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