How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

December 10, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
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  The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical […]

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Customer Acquisition Insights From 15 Successful Shopify Stores

December 5, 2014 by Visakan Veerasamy+ in Marketing Analysis / Useful Ecommerce Data
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Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes. Here are some of my favorite: 1: Black Milk Clothing – ‘give me nylon or give me […]

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Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing

December 4, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Simplicity in Marketing

Sometime last year, we wrote a post about Chip and Dan Heath’s “Made to Stick”, exploring 6 different ways to make your marketing message more memorable: S – Simple U – Unexpected C – Concrete C – Credible E – Emotional S – Stories In this new series of posts, we’ll be providing you with […]

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Webinar Recap: Shopify Store Teardowns with Kurt Elster

December 3, 2014 by David Fallarme+ in Useful Ecommerce Data
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We recently teamed up with Shopify Expert Kurt Elster from Ethercycle to review ecommerce stores and see where they could be improved. Kurt reviewed six stores and highlighted opportunities to implement best practices and gave feedback on customer acquisition. A summary of his feedback for each store is below. When clicking through the reviewed stores, […]

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Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

November 28, 2014 by Visakan Veerasamy+ in Converting With Content Marketing
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I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because […]

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