Learn How These Ecommerce Experts Dominated Their Niche, Grew Sales 12X and Got People To Buy Boring Products

Published July 18, 2014 by David Fallarme+ in Customer Acquisition / Ecommerce / Optimizing Your Store

If you’re running an online store, the sheer amount of ecommerce marketing material out there can be overwhelming. You’re always on the hunt for that next big insight that will move the sales needle, but it’s hard to know where to start. While browsing forums, reading blog articles and taking courses are extremely valuable, there’s [...]

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7 Ways to Make Your Customers Love Your Website (So They’ll Tell Their Friends About You)

Published July 18, 2014 by Samuel Hum+ in Optimizing Your Store / Website Design
How to Make Your Customers Fall In Love With Your Website featured image

When you have a product to sell online, designing the website can often feel like an afterthought. You might think that how the website looks doesn’t really matter, so long as users can add the product to cart, key in their credit card number, and ship it. And you’d be wrong. When it comes to web [...]

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Customer Acquisition Lessons from a Potato Salad Kickstarter Campaign

Published July 17, 2014 by Visakan Veerasamy+ in Customer Acquisition / Ecommerce / Marketing
Customer Acquisition Lessons From A Potato Salad

6000+ people pledged $50,000+ to help make potato salad. Zack Danger Brown from Ohio wanted to make a potato salad. He asked Kickstarter for $10. “Basically I’m just making potato salad,” he wrote. “I haven’t decided what kind yet.” At the time of this writing, the kickstarter campaign has raised over $50,000 from over 6,000 [...]

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Andy Dunn’s survival tips for the ecommerce retailer

Published July 15, 2014 by Melissa Tsang+ in Ecommerce

Ecommerce retail is a jungle. Founding a company can really suck. And it sucks even more if you’re an ecommerce retailer. CEO of Bonobos Andy Dunn wrote last year that if you’re competing with Amazon in the low-cost selling of third-party brands, you will lose, and the best thing that will happen to you is an acquisition.  [...]

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10 Tactics To Attract More Customers To Your Online Store [Infographic]

Published July 14, 2014 by Desmond Chua+ in Ecommerce / Infographics / Optimizing Your Store

So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store. You proudly launch your store, and… there’s a small [...]

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