Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing

Published December 4, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Simplicity in Marketing

Sometime last year, we wrote a post about Chip and Dan Heath’s “Made to Stick”, exploring 6 different ways to make your marketing message more memorable: S – Simple U – Unexpected C – Concrete C – Credible E – Emotional S – Stories In this new series of posts, we’ll be providing you with […]

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14 Tantalizing Referral Programs in Food Ecommerce

Published October 8, 2014 by Melissa Tsang+ in Referral Program Examples
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Before we begin, here some compelling facts about food ecommerce: 1. Food tech is raising serious money – the sector experienced a 51% growth in the past year, raising $486m across 109 deals globally. 2. 51% of this money comes from angel investors and Series A rounds. 3. Just recently: Plated bagged $15m in Series A funding FoodPanda […]

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15 Ecommerce Blogs You Should Be Following

Published August 21, 2014 by Visakan Veerasamy+ in Useful Ecommerce Data
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A while ago, we aggregated our favorite marketing blogs in 25 Marketing Blogs You Should Be Following. It was rather popular, getting over 1,000 shares. So we thought we’d do the same for Ecommerce Blogs, too. Here we go: 1. A Better Lemonade Stand – Practical Ecommerce Advice ABLS is run by Richard Lazazzera. Richard also […]

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24 Juicy Tips for Ecommerce Content Marketing From Inbound Marketing Pros [SlideShare]

Published August 12, 2014 by Yu Sheng Teo+ in Converting With Content Marketing
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Companies around the world and across different fields are beginning to realize the value of content marketing in customer acquisition. But it can be tough business. To help you get ahead of your competition, we’ve sourced out and extracted data from two sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” […]

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12 Ecommerce Legends And Their Unusual Career Paths [SlideShare]

Published August 7, 2014 by Desmond Chua+ in Useful Ecommerce Data
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When we were putting together “10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom”, we found ourselves trawling through many, many interviews. As we searched for gems of insight, we found ourselves being repeatedly amused by the stories of founders BEFORE they built their now-famous companies. We thought we’d put that information together for […]

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Andy Dunn’s Survival Tips For Ecommerce Retailers

Published July 15, 2014 by Melissa Tsang+ in Useful Ecommerce Data
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Ecommerce retail is a jungle. Founding a company can really suck. And it sucks even more if you’re an ecommerce retailer. CEO of Bonobos Andy Dunn wrote last year that if you’re competing with Amazon in the low-cost selling of third-party brands, you will lose, and the best thing that will happen to you is an acquisition.  […]

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50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Succeeding at Social Media / Useful Ecommerce Data
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Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working […]

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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]

Published June 23, 2014 by Desmond Chua+ in Converting With Content Marketing
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Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the […]

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10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom

Published June 13, 2014 by Visakan Veerasamy+ in Useful Ecommerce Data
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If you’re going to get involved with ecommerce (or you already are!), one of the best things you can do for yourself is to learn from the experiences of those who have already walked the path ahead of you. Here’s a list of great interviews I’ve found while researching ecommerce in general: 1: Andy Dunn, […]

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5 Cutting-edge Products that are Changing Lives through Tech Innovation

Published June 12, 2014 by Samuel Hum+ in Good Branding Examples / Useful Ecommerce Data
5 Tech-augmented Products that are Bringing the Future to the PresentFI

What do bicycle locks, dress shirts, and prescription bottles have to do with each other? Answer: These are simple low-tech products that many of us use everyday. Answer 2: They are also products that have been ‘upgraded’ with the help of technology. This has helped to push them far beyond what was previously possible, and provide even […]

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