Everything We’ve Written About Referral Marketing

Published December 18, 2013 by Visa+ in Referral Marketing

We’ve had a lot of fun with this blog, exploring everything from Starbucks and Reddit to Lady Gaga and ethics, why are people are annoying on social media, whether marketing is evil. So much fun that sometimes we forget what we do best, which is build automated referral programs. So here’s everything we’ve written about [...]

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Jimmy Wales’ 3 Rules for Writing Kickass Emails

Published June 7, 2013 by Visa+ in Email Marketing

“Surely the guy who initiated the world’s largest encyclopedia knows a thing or two about emails and stuff.” One of our most popular blogposts is How to write great emails asking for referrals. We didn’t expect it to get so popular, but it makes perfect sense on hindsight: Writing great emails is an incredibly useful skill, [...]

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How To Segment Your Email List & Close More Leads Like A Pro

Published January 8, 2013 by ccarlino+ in Email Marketing

As a marketer, it is your sworn duty to deliver a solid message-to-market match. That is, the language, timing, and product offer you use to speak to your prospective customers should fit their personalities like a glove. However, if you’re getting a bunch of sign-ups to your e-mail list from the same opt-in form, how [...]

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Do You Make These 6 Email Newsletter Mistakes?

Published January 2, 2013 by Justin+ in Email Marketing / Online Marketing

Email messages drive 1350% more traffic than social media. A stat like this is any marketers dream, as it demonstrates the sheer power of getting into the inbox. Anyone involved in eCommerce should be actively gathering email addresses from current and potential customers. Getting those addresses is one thing. Creating something of value to send [...]

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How to Write Great Emails Asking for Referrals!

Published December 21, 2012 by Alvinl+ in Email Marketing / Online Marketing / Referral Marketing

Merry Christmas in advance! It’s time for another Candy Tip, this time on how to write emails asking for referrals that work. Most marketing and sales folk know that word of mouth is a powerful tool to generate new sales, and that the old adage goes  ”If you don’t ask, you won’t get.” That’s why [...]

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Improving Email Open Rates

Published November 12, 2010 by Dinesh+ in Email Marketing

Since we’re running a bunch of referral marketing campaigns, we end up sending out quite a lot of email. A hefty enough number that we got around to wondering what was really happening to all these emails. Were any of them even getting read? (Yes, they were!) We decided to look at the stats for the [...]

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