Everything We’ve Written About Referral Marketing

Published December 18, 2013 by Visakan Veerasamy+ in Optimizing Your Referral Program

We’ve had a lot of fun with this blog, exploring everything from Starbucks and Reddit to Lady Gaga and ethics, why are people are annoying on social media, whether marketing is evil. So much fun that sometimes we forget what we do best, which is build automated referral programs. So here’s everything we’ve written about […]

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Jimmy Wales’ 3 Rules for Writing Kickass Emails

Published June 7, 2013 by Visakan Veerasamy+ in General Interest

“Surely the guy who initiated the world’s largest encyclopedia knows a thing or two about emails and stuff.” One of our most popular blogposts is How to write great emails asking for referrals. We didn’t expect it to get so popular, but it makes perfect sense on hindsight: Writing great emails is an incredibly useful skill, […]

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How To Segment Your Email List & Close More Leads Like A Pro

Published January 8, 2013 by ccarlino+ in General Interest

As a marketer, it is your sworn duty to deliver a solid message-to-market match. That is, the language, timing, and product offer you use to speak to your prospective customers should fit their personalities like a glove. However, if you’re getting a bunch of sign-ups to your e-mail list from the same opt-in form, how […]

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Do You Make These 6 Email Newsletter Mistakes?

Published January 2, 2013 by Justin+ in General Interest

Email messages drive 1350% more traffic than social media. A stat like this is any marketers dream, as it demonstrates the sheer power of getting into the inbox. Anyone involved in eCommerce should be actively gathering email addresses from current and potential customers. Getting those addresses is one thing. Creating something of value to send […]

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How to Write Great Emails Asking for Referrals!

Published December 21, 2012 by Alvinl+ in Optimizing Your Referral Program

Most marketing and sales folk know that word-of-mouth is a powerful tool to generate new sales, and that the old adage goes  “If you don’t ask, you won’t get.” That’s why it makes sense for salepeople to ask for a referral if they have just made a successful sale of say a lawn mower, property or […]

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Improving Email Open Rates

Published November 12, 2010 by Dinesh Raju+ in General Interest

Since we’re running a bunch of referral marketing campaigns, we end up sending out quite a lot of email. A hefty enough number that we got around to wondering what was really happening to all these emails. Were any of them even getting read? (Yes, they were!) We decided to look at the stats for the […]

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