The Curious Case of ‘Shitty_Watercolour’

Published April 16, 2014 by Hum+ in Marketing
The Curious Case of Shitty_Watercolour

From boredom and incompetence to Internet celebrity. When he was rejected by his first-choice university, a depressed and bored 19-year-old Hector Janse van Rensburg found an old watercolour paint set. Despite his incompetence, he started publishing watercolor paintings on the internet under the aptly-named pseudonym ‘Shitty_Watercolour’. Over the course of a single year, he found himself [...]

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If your advertising isn’t entertaining, you’re doing it wrong.

Published March 18, 2014 by Visa+ in Marketing / Op-Ed
such-ad

I enjoyed a post I saw on AdWeek that described how it’s getting harder to seperate advertising from entertainment. A fantastic quote that summarizes the article well: “Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.” Advertising has to be entertaining, or it’s (relatively) [...]

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Why Mobile Marketing is a Must for Ecommerce in 2014 (And 3 Tips for Going Mobile Right Away)

Published March 12, 2014 by Daniel Tay+ in Ecommerce / Marketing
mobile-marketing-ecommerce-2014

Mobile devices are all the rage now. In fact, in 2013 alone over half a billion mobile devices and connections were added to the fray, with smartphones accounting for 74% of that growth. And get this – 79% of US consumers use their smartphone for browsing and shopping. Check out the rest of the report [...]

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Brand Loyalty: Not Dead, Just Different

Published March 4, 2014 by Visa+ in Awesome Brands / Op-Ed
Brand-Loyalty-Not-Dead-Just-Different-fi

Is brand loyalty (almost) dead? Geoffrey James of Inc certainly thinks so. People are loyal to products now, not to brands. Why? Because ubiquitous online reviews have made it incredibly easy for people to safely switch products. Hence, brand loyalty is (almost) dead. The landscape brands operate in has changed dramatically, but the fundamental human psychology [...]

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Sony’s Bottled Walkman: The success of newsworthy advertising.

Published February 13, 2014 by Visa+ in Marketing
sony-walkman

Sony’s latest ad is incredibly popular, hitting several news sites and reaching the front pages of both Reddit and Hacker News. The result: Lots of views, lots of positive comments, and best of all, people actually acknowledging that the marketing’s worked on them, and that they’re going to consider buying it. Every marketer’s dream. So what should marketers [...]

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The curious case of PayPal’s referral programs.

Published January 23, 2014 by Visa+ in Bad-ass Referral Programs / Referral Marketing
paypal-referral-program

Not many people today are aware that PayPal ran a very successful referral program, long before Dropbox did. PayPal’s referral program was actually the inspiration behind Dropbox’s! This was in the early 2000s, before social media started to become a thing. Despite that, it was incredibly successful. It helped them get 7 to 10% daily [...]

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Marketing Trends and Insights for 2014 from Ecommerce Experts

Published January 14, 2014 by Hum+ in Ecommerce / Interviews / Marketing
Marketing Trends & Insights for 2014

A couple of months ago, we interviewed a few ecommerce experts about the future of marketing, some of the challenges SMBs might face, and how marketers could use word-of-mouth in their strategies. We were delighted to feature the following 4 ecommerce experts: Linda Bustos from Get Elastic Joe Pulizzi from Content Marketing Institute Graham Charlton [...]

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How did cookie clicker get so popular?

Published January 9, 2014 by Visa+ in Marketing
cookie-clicker-popular

Have you played Cookie Clicker?  When describing it to my bemused colleagues, I found myself saying “Well, you do stuff to make a number go up, and that number going up allows you to do more cool stuff, which then makes the number go up faster. You get achievements and progressively cooler looking things.” One [...]

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Marketing vs. Sales: What’s the difference?

Published December 16, 2013 by Visa+ in Marketing
Marketing Vs. Sales

This is part of a series of posts about definitions, because it’s important to have good definitions. It’s easy to get marketing and sales mixed up. They’re both customer-facing, they both help to increase your revenue, and they’re highly interrelated, too. Great marketing “softens the ground”, giving the salesperson a more receptive audience to work [...]

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How To Communicate Passion Effectively

Published December 12, 2013 by Visa+ in Ecommerce / Marketing
communicating-passion-in-ecommerce

Here’s a phrase that’s thrown around so often, it’s essentially meaningless: “We’re passionate about <insert-word-here>”. Talk is cheap. We could tell you that we’re passionate about ecommerce and referral marketing, for instance. We ARE, but us saying it doesn’t actually say very much about us, our product or what we can do for you. We’d [...]

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