A Brick to the Head: 15 Examples of Concreteness in Marketing

Published December 18, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. […]

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Customer Acquisition Insights From 15 Successful Shopify Stores

Published December 5, 2014 by Visakan Veerasamy+ in Marketing Analysis / Useful Ecommerce Data
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Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes. Here are some of my favorite: 1: Black Milk Clothing – ‘give me nylon or give me […]

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5 Driving Forces of Sharing [SlideShare]

Published November 4, 2014 by Desmond Chua+ in Amplify Word-of-Mouth / Leveraging Consumer Psychology / Succeeding at Social Media
5 driving forces of sharing [Slideshare] - ReferralCandy

As retailers and entrepreneurs, it’s all-too-easy to reduce sharing to a simplistic, mechanical function that customers “will simply do”. And we would be completely wrong. It turns out that there are several distinct reasons why people share. The New York Times’ Customer Insight Group did a study and identified the 5 following motives: 1. To […]

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How To Write Content For An Audience You Don’t Understand

Published August 5, 2014 by Melissa Tsang+ in Converting With Content Marketing
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Content marketers are familiar with the “personas” exercise. Every team has its own process of customer profiling, but the basic idea is: we sit down and try to get inside the heads of our potential customers. We try to imagine what keeps them up at night, what occupies their minds most of the day, what […]

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Ye Olde Marketing Treasures: 11 Examples Of Successful Marketing From The Past

Published June 24, 2014 by Melissa Tsang+ in Marketing Analysis
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Brands were already marketing before it was cool. Marketing became a science in the early 1900s, and since then we’ve invented a dizzying spectrum of marketing techniques – advertising, outbound, inbound, SEO, content, viral, affiliate, word-of-mouth, referral – and admittedly we’re obsessed with getting marketing right. But before we started buzzing about marketing in a methodical […]

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5 Cutting-edge Products that are Changing Lives through Tech Innovation

Published June 12, 2014 by Samuel Hum+ in Good Branding Examples / Useful Ecommerce Data
5 Tech-augmented Products that are Bringing the Future to the PresentFI

What do bicycle locks, dress shirts, and prescription bottles have to do with each other? Answer: These are simple low-tech products that many of us use everyday. Answer 2: They are also products that have been ‘upgraded’ with the help of technology. This has helped to push them far beyond what was previously possible, and provide even […]

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Brands should get Pinterested: Why Pinterest Is Underrated As A Customer Acquisition Channel

Published May 20, 2014 by Melissa Tsang+ in Succeeding at Social Media
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If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager […]

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The Adventures of Mark, The Marketing Superhero EP 4: Merc & Nary PART 1 [Comic]

Published April 24, 2014 by Jon Tan+ in Marketing Analysis
MARKFI-04

We last saw mark step into Merc’s (stylish, if a little gaudy) evil lair. How does a super villain afford such luxury in an economy like this? Is he going to take Mark on a company tour? Probably not, so find out what happens in this episode of The Adventures of Mark The Marketing Superhero!

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The Curious Case of ‘Shitty_Watercolour’

Published April 16, 2014 by Samuel Hum+ in Marketing Analysis
The Curious Case of Shitty_Watercolour

From boredom and incompetence to Internet celebrity. When he was rejected by his first-choice university, a depressed and bored 19-year-old Hector Janse van Rensburg found an old watercolour paint set. Despite his incompetence, he started publishing watercolor paintings on the internet under the aptly-named pseudonym ‘Shitty_Watercolour’. Over the course of a single year, he found himself […]

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If your advertising isn’t entertaining, you’re doing it wrong.

Published March 18, 2014 by Visakan Veerasamy+ in Marketing Analysis
such-ad

I enjoyed a post I saw on AdWeek that described how it’s getting harder to seperate advertising from entertainment. A fantastic quote that summarizes the article well: “Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.” Advertising has to be entertaining, or it’s (relatively) […]

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