Marketing vs. Sales: What’s the difference?

Published December 16, 2013 by Visakan Veerasamy+ in Marketing
Marketing Vs. Sales

This is part of a series of posts about definitions, because it’s important to have good definitions. It’s easy to get marketing and sales mixed up. They’re both customer-facing, they both help to increase your revenue, and they’re highly interrelated, too. Great marketing “softens the ground”, giving the salesperson a more receptive audience to work [...]

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Dear Retailers: 2 Questions you HAVE to answer for your customers

Published July 30, 2013 by Visakan Veerasamy+ in Dear Retailers / Optimizing Your Store

“What is going on here, and why should I care?” Like it or not, your potential customers are already judging you the second they land on your page. “Look at this boring site,” they’ll think. “What a waste of internet.” Startlingly accurate depiction courtesy of Abstruse Goose. “No really, why should I care?!” If a customer doesn’t find the answer [...]

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Five New Years Resolutions For Your Sales Funnel

Published January 10, 2013 by Alvinl+ in Optimizing Your Store / Website Design

The year 2013 has arrived, and although you’ve likely made resolutions for your personal life, now is the time to chart a bold new course for your sales funnel as well. It’s always tempting to leave well enough alone, but the best marketers are never content to just let things be and are constantly striving [...]

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How To Segment Your Email List & Close More Leads Like A Pro

Published January 8, 2013 by ccarlino+ in Email Marketing

As a marketer, it is your sworn duty to deliver a solid message-to-market match. That is, the language, timing, and product offer you use to speak to your prospective customers should fit their personalities like a glove. However, if you’re getting a bunch of sign-ups to your e-mail list from the same opt-in form, how [...]

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How Many Online Stores are there in the U.S.?

Published August 14, 2012 by Dinesh Raju+ in Ecommerce / Interesting Information

2013 UPDATE: Check out an updated version of this post with the latest stats! — Here at ReferralCandy we got to wondering how many e-commerce retailers there are in the USA and how much they make. Asking Google brought us some possible answers, but nothing about how they were derived, or why they might be the right [...]

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