How 8 (More) Successful Companies Fought For Their First Customers: ASOS, Uber, Yelp and more

Published September 17, 2014 by Melissa Tsang+ in Customer Acquisition

Our readers enjoyed our first collection of early customer acquisition stories, so this week we’re featuring 8 more examples of now successful companies who did things that didn’t scale. 1. ASOS – the ecommerce store mailed its own print magazine to 400,000 customers Ecommerce brand, multi-channel marketing Back in 2006, CEO Nick Robertson insisted that the [...]

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Culture is built, not bought: 14 case studies of companies with great culture.

Published July 1, 2014 by Melissa Tsang+ in Dear Retailers / Interesting Information / Op-Ed

Company culture is not a foosball table. Perks are nice to have, and fun has an important place in the workplace. But a company’s culture is more than that – it is the practices that reflect company’s core values, and nurtures its team. For this reason, culture is the lifeblood of a company. Airbnb co-founder and CEO [...]

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50 Ecommerce Founders You Should Follow on Twitter

Published June 25, 2014 by Visakan Veerasamy+ in Ecommerce / Interesting Information / Social Media

Social media isn’t just about broadcasting– I’d argue that it’s best used as a tool for listening, for learning and understanding people, relationships and industries. And one of the best ways to learn about an industry is to listen to the people who are in the midst of it, doing the dirty work. Anybody working [...]

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Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visakan Veerasamy+ in Social Media

Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

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Social Networking Sites and Social Media: What’s the difference?

Published November 18, 2013 by Visakan Veerasamy+ in Op-Ed / Social Media
Social Networking Sites and Social Media: What’s the difference?

This is a fun blogpost, written mostly for the sake of being unnecessarily pedantic. If you’re obsessive about the linguistic meaning of things, this is for you! When they made a movie about Facebook, they called it The Social Network. So why do we now tend to say “In the age of social media” instead [...]

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What IS social media?

Published September 30, 2013 by Visakan Veerasamy+ in Op-Ed / Social Media

In a previous post, we grumbled about definitions of social media that were too complicated or too vague. We were determined to do better. We wanted a definition that effectively described the most fundamental elements of social media, and nothing more. After many heated, caffeine-fueled arguments, this is what we came up with. Social media is: [...]

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Social Media: 10 Ways To Increase Website Traffic

Published December 5, 2012 by chardee42+ in Online Marketing / SEO / Social Media

Are you looking for Internet traffic that will bring paying customers to your site? A quick search on Google will quickly show several sites that offer “free Internet traffic,” but what’s the catch? If these services are as great as they say, how do companies like Google still be in business selling clicks for more [...]

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Opening up Your Ecommerce Site with Social Media

Published March 20, 2012 by ReferralCandy+ in Social Media

Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get [...]

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