How 7 fashion ecommerce businesses acquired their first customers

Published September 3, 2014 by Melissa Tsang+ in Customer Acquisition / Ecommerce / Interesting Information
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Fashion ecommerce is booming, and will continue to grow rapidly: 1. Nearly $1,600,000,000 was invested in fashion tech last month. [Third Wave Fashion]  2. 46% of internet users plan to purchase clothing online in the next 6 months. [Nielsen] 3. Clothing is one of the fastest growing segments in the global ecommerce market. [Global Clothing B2C E-Commerce Report 2013] 25% of US [...]

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14 Marketing Tactics To Drive Online Sales and Apps to Execute them [Infographic]

Published September 2, 2014 by Christine Neo+ in Customer Acquisition / Ecommerce / Infographics / Marketing
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Shopify’s Ecommerce blog has always been an excellent source of useful, actionable information for online retailers. When we encountered Dan Wang‘s 13 actionable marketing tactics, we simply had to apply our infographic treatment to it. Enjoy! 

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List of The Best Customer Acquisition Content Available on the Internet

Published August 30, 2014 by Samuel Hum+ in Customer Acquisition / Optimizing Your Store
best customer acquisition content available on the internet

To boost your customer acquisition efforts, you need to be knowledgeable on various topics, such as SEO, content marketing, email marketing, website UX and web analytics. We searched the messy and crowded land of the Internet, and put together a list of awesome customer acquisition content for you:   SEO allows your site to be more [...]

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Customer Acquisition Lessons from 7 Great Social Movements

Published August 27, 2014 by Melissa Tsang+ in Customer Acquisition / Interesting Information
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If you’re interested in the elusive “viral”, take a leaf from some of the US’ recent social movements. These are the campaigns that have gained massive traction and inspired global participation. Some of them, like #IAmTrayvon have even become points of comparison for descendent movements. Here, we highlight a few social movements with remarkable success and [...]

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The 3 Ways Of Acquiring Customers At Scale [Infographic]

Published August 26, 2014 by Jon Tan+ in Customer Acquisition / Infographics
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We were scouting around for interesting blogposts about customer acquisition when we found a piece by Andrew Chen titled ‘There’s only a few ways to scale user growth, and here’s the list’. We enjoyed it thoroughly, so we decided to take a few of the most common scalable strategies he described and put them in [...]

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