Investor Referral Program Examples – Seedrs, The Equity Crowdfunding Platform

March 2, 2015 by Visakan Veerasamy+ in Referral Program Examples

We’ve been on a roll lately, running through a whole bunch of referral program examples. Here’s the latest one! Seedrs is a UK-based Equity Crowdfunding platform. Say hello to their landing page:   There’s actually a lot to learn from their landing page– it’s beautifully designed, responsive, has strong images, great copywriting and strong social proof. But […]

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Freedom, Power, Sex & Desire: Word-of-Mouth Wisdom From Ernest Dichter

February 27, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing

Ernest Dichter was an Austrian-American psychologist and marketing expert in the 1950s. And from what I’ve read, it seems like he was quite a creepy guy. He called his focus groups his “living laboratory”, and lived in a castle of sorts. But he was also a total genius. He coined phrases like ‘put a tiger […]

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Literally Arousing – 15 Examples of Emotional Marketing

February 26, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Analyzing Good Marketing
15 Examples of Emotional Marketing Contagious Jonah Berger ReferralCandy

  The third principle from the STEPPS model is Emotion. Emotions help us connect with one another, and inspire us to act. When we come across a story that’s exciting or cool, we want to share it with our friends immediately. But are all emotions equally effective at motivating us to share? Well, not really. Different emotions […]

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B2B Referral Program Examples: Booker, Business Management Software

February 24, 2015 by Visakan Veerasamy+ in Referral Program Examples

Booker is an all-in-one platform that allows you to run your business from anywhere. Their site is bright, cheery and very easy to understand. I’m particularly a fan of their copywriting, which shines with sincerity: Normally I’d argue that less is more, but in this case the copy– with its lengthy sentences and fragments– feels intimate, not […]

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Enterprise Referral Program Examples: Carpathia, Cloud Hosting Provider

February 16, 2015 by Visakan Veerasamy+ in Referral Program Examples
Carpathia Referral Program

We always love checking out referral programs “in the wild”– there’s always a lot to study and learn from! Today, let’s look at Carpathia’s referral program, which impressed us with its polished sheen: Carpathia sells large scale, B2B/enterprise cloud solutions. It’s great to hear that they’re having success with their referral program– some B2B marketers make […]

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