The Curious Case of ‘Shitty_Watercolour’

Published April 16, 2014 by Hum+ in Marketing
The Curious Case of Shitty_Watercolour

From boredom and incompetence to Internet celebrity. When he was rejected by his first-choice university, a depressed and bored 19-year-old Hector Janse van Rensburg found an old watercolour paint set. Despite his incompetence, he started publishing watercolor paintings on the internet under the aptly-named pseudonym ‘Shitty_Watercolour’. Over the course of a single year, he found himself [...]

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What are we to make of U.S. teenagers’ shopping preferences?

Published April 15, 2014 by Visa+ in Ecommerce
teens-shopping-online

The teenage market is a lucrative market. At the time of writing, Justin Bieber has 50.9 million Twitter followers, which is 8.4 million more than US President Barack Obama. It’s also a knowably fickle market; teenage tastes change quickly. As Rob Lowe said about Justin Bieber, it’s nothing to do with his actual music– he just [...]

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Veet’s “Don’t Risk Dudeness” ad: Engagement is not a shouting match

Published April 14, 2014 by Melissa Tsang+ in Marketing
attention-grabbing-good-marketing

Veet’s latest ads have been very poorly received. So recently Veet released its new series of ads, awkwardly titled “Don’t Risk Dudeness” (here’s one from the series). Its tagline: “Feel womanly round the clock”. The ads suggest strongly that a woman is unsightly, even unwomanly, if she doesn’t shave for just one day. They also imply that [...]

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The Adventures of Mark, The Marketing Superhero EP 3: Ding! [Comic]

Published April 10, 2014 by Jon Tan+ in Infographics
adventures-of-mark-marketing-superhero-comic-ep3-fi-06

The last time we saw Mark, he had his mind blown by Merc’s ability to market seemingly anything. Things got weirder when Merc offered to join forces… just WHAT is he up to? Find out in this episode!

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