8 Ecommerce Businesses That Achieved Success Through Crowdfunding

Published August 20, 2014 by Melissa Tsang+ in Customer Acquisition / Interesting Information
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Crowdfunding is a groundbreaking customer acquisition tool for startups. 1. It allows innovators to validate an idea without first building it. Crowdfunding platforms are the most direct way to do that – you pitch your idea to the very people who might buy it. And so you get many more points of view, from the people [...]

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6 Tips To Acquire Customers With Your About Page [Slideshare]

Published August 18, 2014 by Jon Tan+ in Customer Acquisition / Marketing / Online Marketing / Slideshare
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We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page [...]

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What If Your Customer Doesn’t Care About Your Product?

Published August 15, 2014 by Samuel Hum+ in Consumer Psychology / Customer Acquisition
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In our previous post about the 5-stage consumer journey, we highlighted your customer’s various decision-making processes and behaviors. This time we’ll dive into the details, starting with the problem recognition stage, where customers first decide what problems they have, and how to go about seeking solutions. As a retailer, do you know what your customers’ [...]

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How 13 Successful Companies Fought For Their First Customers

Published August 12, 2014 by Melissa Tsang+ in Customer Acquisition
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It’s hard to imagine successful companies struggling to acquire customers. Yet every single behemoth in existence once had to court its first customer. In this post, we feature some of these stories. You’ll find in them a generous mix of grunt work, guts, and genius. 1 & 2: Tinder and Alibaba - physically traveled to their first users [...]

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24 Juicy Tips for Ecommerce Content Marketing From Inbound Marketing Pros [SlideShare]

Published August 12, 2014 by Yu Sheng Teo+ in Content Marketing / Customer Acquisition / Slideshare
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Companies around the world and across different fields are beginning to realize the value of content marketing in customer acquisition. But it can be tough business. To help you get ahead of your competition, we’ve sourced out and extracted data from two sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” [...]

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