Thousands of Shopify Stores Later, Here’s What Top Shopify Experts Learned From The Most Successful Stores

Published July 30, 2014 by David Fallarme+ in Customer Acquisition / Ecommerce / Online Marketing / Optimizing Your Store

A good store makes money but struggles for every inch of growth. A great store owns its niche and makes the competition irrelevant. So how do you go from good to great? We asked the highest-rated Shopify Experts to identify common mistakes that prevent stores from going to the next level. These top Shopify Experts [...]

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How do you acquire customers in female-dominant markets?

Published July 30, 2014 by Melissa Tsang+ in Customer Acquisition / Ecommerce / Interesting Information

The average customer is now female. 1. Women are earning, spending, and influencing spending at a greater rate than ever before. 2. Over the next decade, women will control two thirds of consumer wealth. (If that sounds a little unreal, just think of all the mothers out there making purchasing decisions for their families.) 3. [...]

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6 Tips To Acquire Customers With Your About Page [Infographic]

Published July 28, 2014 by Yu Sheng Teo+ in Customer Acquisition / Ecommerce / Infographics / Website Design

We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. We were scandalized to realize how terribly under-optimized our own About page is! (We’re [...]

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10 Tactics To Attract More Customers To Your Online Store [Slideshare]

Published July 25, 2014 by Desmond Chua+ in Ecommerce / Optimizing Your Store / Slideshare

So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store. You proudly launch your store, and… there’s a small trickle of customers. How do [...]

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5 Ways to Improve Your Customer’s Perceptions of Your Brand

Published July 25, 2014 by Samuel Hum+ in Awesome Brands / Customer Acquisition / Marketing
5 Ways to Improve Your Customers Perceptions of your Brand

You have just started building your brand, and have a great product, but do your customers see it the same way as you do? One of the hardest things to do for any new brand is to penetrate the market and to compete against the bigger players. Fortunately, people evaluate brands comparatively. That means you don’t have [...]

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