How do you acquire customers in female-dominant markets?

Published July 30, 2014 by Melissa Tsang+ in Customer Acquisition / Ecommerce / Interesting Information
acquire-customers-female-dominant-markets-FI

The average customer is now female. 1. Women are earning, spending, and influencing spending at a greater rate than ever before. 2. Over the next decade, women will control two thirds of consumer wealth. (If that sounds a little unreal, just think of all the mothers out there making purchasing decisions for their families.) 3. [...]

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6 Tips To Acquire Customers With Your About Page [Infographic]

Published July 28, 2014 by Yu Sheng Teo+ in Customer Acquisition / Ecommerce / Infographics / Website Design
6-tips-to-acquire-customers-FI

We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. We were scandalized to realize how terribly under-optimized our own About page is! (We’re [...]

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10 Tactics To Attract More Customers To Your Online Store [Slideshare]

Published July 25, 2014 by Desmond Chua+ in Ecommerce / Optimizing Your Store / Slideshare
10-tactics-attract-more-customers-online-store-FI

So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store. You proudly launch your store, and… there’s a small trickle of customers. How do [...]

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5 Ways to Improve Your Customer’s Perceptions of Your Brand

Published July 25, 2014 by Samuel Hum+ in Awesome Brands / Customer Acquisition / Marketing
5 Ways to Improve Your Customers Perceptions of your Brand

You have just started building your brand, and have a great product, but do your customers see it the same way as you do? One of the hardest things to do for any new brand is to penetrate the market and to compete against the bigger players. Fortunately, people evaluate brands comparatively. That means you don’t have [...]

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5 Things About Customer Acquisition Every Marketer Needs To Know

Published July 23, 2014 by Visakan Veerasamy+ in Customer Acquisition
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1: Before anything else, attain product/market fit. Customer acquisition is meaningless until you do. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of [...]

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