What are we to make of U.S. teenagers’ shopping preferences?

Published April 15, 2014 by Visa+ in Ecommerce
teens-shopping-online

The teenage market is a lucrative market. At the time of writing, Justin Bieber has 50.9 million Twitter followers, which is 8.4 million more than US President Barack Obama. It’s also a knowably fickle market; teenage tastes change quickly. As Rob Lowe said about Justin Bieber, it’s nothing to do with his actual music– he just [...]

Read More»

Veet’s “Don’t Risk Dudeness” ad: Engagement is not a shouting match

Published April 14, 2014 by Melissa Tsang+ in Marketing
attention-grabbing-good-marketing

Veet’s latest ads have been very poorly received. So recently Veet released its new series of ads, awkwardly titled “Don’t Risk Dudeness” (here’s one from the series). Its tagline: “Feel womanly round the clock”. The ads suggest strongly that a woman is unsightly, even unwomanly, if she doesn’t shave for just one day. They also imply that [...]

Read More»

The Adventures of Mark, The Marketing Superhero EP 3: Ding! [Comic]

Published April 10, 2014 by Jon Tan+ in Infographics
adventures-of-mark-marketing-superhero-comic-ep3-fi-06

The last time we saw Mark, he had his mind blown by Merc’s ability to market seemingly anything. Things got weirder when Merc offered to join forces… just WHAT is he up to? Find out in this episode!

Read More»

Never Alone: How Social Media Changes The Way We Live And Consume

Published April 8, 2014 by Visa+ in Social Media
youll-never-watch-tv-alone-fi-01

Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy [...]

Read More»