Demystifying Word of Mouth (Part 3) – Why Customers Act on Referrals [Slideshare]

Published November 25, 2014 by Jon Tan+ in Converting With Content Marketing / Referral Marketing

Here at ReferralCandy, we’re advocates of the power of word of mouth in acquiring new customers. We also believe it could be more effectively utilised with an understanding of how it works. We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of […]

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Hurry, While Stocks Last: 13 Examples of the Scarcity Principle Used in Marketing

Published November 22, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
Examples of the Scarcity Principle Used in Marketing featured image ReferralCandy

In this post, we’ll be finishing up our Dr. Cialdini’s ‘Principles of Persuasion’ series with the Scarcity principle. The Scarcity Principle: People attach more value to things that are few in quantity. This principle can be commonly used in two broad methods: Limited-number – Item is in short supply and won’t be available once it runs out. Deadline […]

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Customer Acquisition Resources For Hardware Startups

Published November 20, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

Confession: Underneath our dashing good looks, we’re really tech geeks who’re obsessed with cool hardware. The rabbithole goes pretty deep, I have to admit. Our engineers actually name their internal tools after sci-fi writers: Asimov, Clarke and so on. We use a LIFX bulb in our office to tell us when things get reset. With a little imagination, […]

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Get Your Shopify Store Reviewed by a Shopify Expert For Free [Webinar]

Published November 19, 2014 by David Fallarme+ in Useful Ecommerce Data

Want to get your Shopify store critiqued by an ecommerce marketing expert for free? ReferralCandy is hosting a webinar with with Kurt Elster — co-founder of Ethercycle and Shopify marketing expert — where we’ll team up to do live teardowns of Shopify stores. We’ll pick them apart to find opportunities for better conversion and customer […]

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7 Reasons Why Word-Of-Mouth is Crucial in Growing Your Business [Infographic]

Published November 19, 2014 by Desmond Chua+ in Amplify Word-of-Mouth

Word-of-mouth isn’t flashy, but it’s everywhere around us, and it’s far more powerful and influential than it might seem. Here are 7 reasons why, as outlined in a McKinsey study:

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