A Brick to the Head: 15 Examples of Concreteness in Marketing

Published December 18, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. […]

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Achievement Unlocked: ReferralCandy Helps Retailers Make $10,000,000 in Referral Sales

Published December 16, 2014 by Dinesh Raju+ in ReferralCandy Updates
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I got an email a couple of weeks ago that totally made my day. It was from Cedric, a friend who made a purchase at You Need A Budget, one of the retailers using ReferralCandy. The email was short and to the point: Just a quick email to say that I bought YNAB yesterday, and […]

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“How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

Published December 12, 2014 by Visakan Veerasamy+ in Converting With Content Marketing
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These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, […]

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OMG! 18 Examples of Unexpectedness in Marketing

Published December 11, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Unexpected in Marketing ReferralCandy

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable:   F&B 1. Holy […]

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How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

Published December 10, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
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  The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical […]

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