Demystifying Word of Mouth (Part 1) – Why Customers Talk [Slideshare]

Published October 28, 2014 by Jon Tan+ in Word-of-Mouth
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You know word of mouth is effective, but do you know how it works? We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!

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A Foot in the Door: 7 Examples of Commitment and Consistency in Marketing

Published October 24, 2014 by Samuel Hum+ in Consumer Psychology
Examples of Commitment and Consistency in Marketing Referralcandy

The next principle of influence by Dr. Cialdini we’re covering is Commitment and Consistency. How do you earn the loyalty of people who don’t quite trust you yet? The fastest, most effective way is to make them commit to something (a statement, a stand, an identity), and stick to it. This works by taking advantage of [...]

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What’s Your Why? 7 Brand Stories to Inspire You and Win Customers

Published October 21, 2014 by Melissa Tsang+ in Customer Acquisition
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A brand narrative can potentially increase product value by over 20X. Significantobjects.com was a study done to quantify the impact of a story on a brand’s bottom line. Researchers bought thrift store items at $1.25 per piece. They then fabricated stories for each of them. Check out this monster toy: Story: “Long ago, Flakumas, a [...]

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Giving Before You Get: 10 Examples of Reciprocity in Marketing

Published October 18, 2014 by Samuel Hum+ in Consumer Psychology
Examples of Reciprocity in Marketing

I have always been a fan of the 6 principles of influence by Robert Cialdini, and was inspired to put together this example-driven post after reading this article by Dean Rieck. Here’s a thought you might have had when told to give away quality work for free: “Why should I give away stuff for free?” [...]

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Lessons From Amazon Prime’s Referral Program

Published October 16, 2014 by Dinesh Raju+ in Referral Marketing / Referral Program Examples
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“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They [...]

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