What’s Your Why? 7 Brand Stories to Inspire You and Win Customers

Published October 21, 2014 by Melissa Tsang+ in Customer Acquisition
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A brand narrative can potentially increase product value by over 20X. Significantobjects.com was a study done to quantify the impact of a story on a brand’s bottom line. Researchers bought thrift store items at $1.25 per piece. They then fabricated stories for each of them. Check out this monster toy: Story: “Long ago, Flakumas, a [...]

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Giving Before You Get: 10 Examples of Reciprocity in Marketing

Published October 18, 2014 by Samuel Hum+ in Consumer Psychology / Infographics
Examples of Reciprocity in Marketing

I have always been a fan of the 6 principles of influence by Robert Cialdini, and was inspired to put together this example-driven post after reading this article by Dean Rieck. Here’s a thought you might have had when told to give away quality work for free: “Why should I give away stuff for free?” [...]

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Lessons From Amazon Prime’s Referral Program

Published October 16, 2014 by Dinesh Raju+ in Bad-ass Referral Programs / Referral Marketing
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“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They [...]

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10 Examples Of Glamorous Beauty Referral Programs

Published October 15, 2014 by Melissa Tsang+ in Bad-ass Referral Programs / Referral Marketing
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The beauty industry is getting a $100m makeover. Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising [...]

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Fashion Ecommerce Is Hard: 14 Quotes From Founders Who Made It

Published October 14, 2014 by Samuel Hum+ in Ecommerce / Interviews
Fashion Ecommerce is Hard: 14 Quotes from Founders Who Made It

Previously, we wrote a post featuring the insights of 10 successful ecommerce founders, from brands like Bonobos, Amazon, etc. We decided to build upon that list to bring you more quotes about the challenges faced by successful fashion ecommerce founders: 1. Joseph Robins, founder of Mostyn Clothing “I have had to take on a second job [...]

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