10 Tactics To Attract More Customers To Your Online Store [Slideshare]

Published July 25, 2014 by Desmond Chua+ in Ecommerce / Optimizing Your Store / Slideshare
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So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store. You proudly launch your store, and… there’s a small trickle of customers. How do [...]

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5 Ways to Improve Your Customer’s Perceptions of Your Brand

Published July 25, 2014 by Samuel Hum+ in Awesome Brands / Customer Acquisition / Marketing
5 Ways to Improve Your Customers Perceptions of your Brand

You have just started building your brand, and have a great product, but do your customers see it the same way as you do? One of the hardest things to do for any new brand is to penetrate the market and to compete against the bigger players. Fortunately, people evaluate brands comparatively. That means you don’t have [...]

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5 Things About Customer Acquisition Every Marketer Needs To Know

Published July 23, 2014 by Visakan Veerasamy+ in Customer Acquisition
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1: Before anything else, attain product/market fit. Customer acquisition is meaningless until you do. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of [...]

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What successful brands know about blogger outreach: 6 case studies

Published July 22, 2014 by Melissa Tsang+ in Customer Acquisition
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Blogging communities = untapped customer acquisition potential. Consider the following: BLOGS ARE UBIQUITOUS: According to Nielsen Media, there are over 181 million blogs on the Internet with 6.7 million people publishing content on blog sites.  CONSUMERS TRUST BLOGS OVER ADVERTISING. BlogHer found that 81% of U.S. online consumers trust information and advice from blogs. BLOGS INFLUENCE CONSUMER DECISIONS. [...]

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30 Tips To Build Your Personal Brand From 37 Experts [Slideshare]

Published July 21, 2014 by Desmond Chua+ in Ecommerce / Marketing / Slideshare
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Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice? To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We [...]

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