Customer Seduction: How to make customers LOVE your brand [Infographic]

January 22, 2015 by Jon Tan+ in Amplifying Your Word-of-Mouth
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There are many brands you like, but how many brands could you claim to love? And as a brand owner, how can you make your customers love your brand? You seduce them. Here’s how. This infographic is based on an article that seduced us – Researchers Explain How Brands Make You Fall In Love written by Jennifer Miller for Fast Company.

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They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Action

January 20, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Good Branding Examples
90+ Examples of Made to Stick Principles in Action

Over the past couple of months, we’ve covered the 6 Made to Stick principles by Chip and Dan Heath, with close to 100 real-world marketing examples! Simple Unexpected Concrete Credible Emotional Stories Here’s a recap on how each principle works, and how you can apply them on your own branding/marketing messages: Strip your brand/message down to their core […]

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It was a dark and stormy night… – 11 Examples of Storytelling in Marketing

January 15, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Good Branding Examples
11 Examples of Storytelling in Marketing

Storytelling is powerful. Everyone loves stories. Why do we read books, watch movies, listen to songs, and hear about one another’s life experiences? In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom. In a medical context, stories provide a simulation of what to do […]

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Made To Stick: The Memorable Marketing Cheatsheet [Infographic]

January 14, 2015 by Jon Tan+ in Amplifying Your Word-of-Mouth
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Chip and Dan Heaths’ book MADE TO STICK is a must read for any marketer hoping to get her messaging to work It teaches methods of making ideas sticky – easily grasped, hard to forget and effortlessly circulated. For your convenience, we’ve created a nifty illustrated cheatsheet covering the core concepts in the book. We […]

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How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

January 13, 2015 by Visakan Veerasamy+ in Converting With Content Marketing / Good Branding Examples / Succeeding at Social Media
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When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. […]

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