Dr. Robert Cialdini’s 6 Principles of Persuasion (Over 50+ Examples Inside!)

Published November 27, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
6-principles-of-persuasion-Featured Image

Over the past few weeks, we’ve explored the 6 principles of persuasion by Dr. Robert Cialdini, with more than 50 real-life marketing examples. Here’s a recap of how these 6 principles work, and how to use them in your own marketing strategy:   In many social situations, we pay back what we received from others. […]

Read More»

Early Adopters Galore: 9 Referral Programs in Hardware Ecommerce

Published November 26, 2014 by Melissa Tsang+ in Referral Program Examples

It’s a good time to be a hardware entrepreneur. Crowdfunding platforms like Kickstarter help you validate an idea before building it – which matters to hardware because gadgets can be costly to build. And hardware projects are feeling the love – the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total […]

Read More»

Demystifying Word-of-Mouth (Part 3) – Why Customers Act on Referrals [Slideshare]

Published November 25, 2014 by Jon Tan+ in Amplify Word-of-Mouth

Here at ReferralCandy, we’re advocates of the power of word of mouth in acquiring new customers. We also believe it could be more effectively utilised with an understanding of how it works. We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of […]

Read More»

Hurry, While Stocks Last: 13 Examples of the Scarcity Principle Used in Marketing

Published November 22, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
Examples of the Scarcity Principle Used in Marketing featured image ReferralCandy

In this post, we’ll be finishing up our Dr. Cialdini’s ‘Principles of Persuasion’ series with the Scarcity principle. The Scarcity Principle: People attach more value to things that are few in quantity. This principle can be commonly used in two broad methods: Limited-number – Item is in short supply and won’t be available once it runs out. Deadline […]

Read More»

Customer Acquisition Resources For Hardware Startups

Published November 20, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies

Confession: Underneath our dashing good looks, we’re really tech geeks who’re obsessed with cool hardware. The rabbithole goes pretty deep, I have to admit. Our engineers actually name their internal tools after sci-fi writers: Asimov, Clarke and so on. We use a LIFX bulb in our office to tell us when things get reset. With a little imagination, […]

Read More»
Get More Customers In Your Funnel

We send our subscribers actionable insights on getting more customers and increasing sales: