Achievement Unlocked: ReferralCandy Helps Retailers Make $10,000,000 in Referral Sales

Published December 16, 2014 by Dinesh Raju+ in ReferralCandy Updates
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I got an email a couple of weeks ago that totally made my day. It was from Cedric, a friend who made a purchase at You Need A Budget, one of the retailers using ReferralCandy. The email was short and to the point: Just a quick email to say that I bought YNAB yesterday, and […]

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“How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

Published December 12, 2014 by Visakan Veerasamy+ in Converting With Content Marketing
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These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, […]

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OMG! 18 Examples of Unexpectedness in Marketing

Published December 11, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Unexpected in Marketing ReferralCandy

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable:   F&B 1. Holy […]

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How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business

Published December 10, 2014 by Visakan Veerasamy+ in Customer Acquisition Case Studies
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  The following post is largely based on Yaro Starak‘s extensive interview with Chris Peters, over at Entrepreneur Journeys. Cheesy but true: Chris Peters’ bio seems almost perfectly designed for entrepreneurial success. According to Chris, he… Studied Industrial Design right out of high school. Spent 4 years working at a large firm that specialized in medical […]

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Customer Acquisition Insights From 15 Successful Shopify Stores

Published December 5, 2014 by Visakan Veerasamy+ in Marketing Analysis / Useful Ecommerce Data
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Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes. Here are some of my favorite: 1: Black Milk Clothing – ‘give me nylon or give me […]

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