Customer Acquisition Lessons from 7 Great Social Movements

Published August 27, 2014 by Melissa Tsang+ in Customer Acquisition / Interesting Information
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If you’re interested in the elusive “viral”, take a leaf from some of the US’ recent social movements. These are the campaigns that have gained massive traction and inspired global participation. Some of them, like #IAmTrayvon have even become points of comparison for descendent movements. Here, we highlight a few social movements with remarkable success and [...]

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The 3 Ways Of Acquiring Customers At Scale [Infographic]

Published August 26, 2014 by Jon Tan+ in Customer Acquisition / Infographics
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We were scouting around for interesting blogposts about customer acquisition when we found a piece by Andrew Chen titled ‘There’s only a few ways to scale user growth, and here’s the list’. We enjoyed it thoroughly, so we decided to take a few of the most common scalable strategies he described and put them in [...]

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20 Customer Acquisition Tools to Power Up Your Business

Published August 23, 2014 by Samuel Hum+ in Customer Acquisition / Ecommerce / Optimizing Your Store
20 Customer Acquisition Tools to Power Up Your Business

These customer acquisition tools have been categorised into: Search Engine Optimization (SEO) – Making your content more visible and easily searchable Email Marketing – Distribution channels to reach as many people as possible Conversion Rate Optimisation (CRO) – Converting site visitors into paying customers Analytics – Monitoring and optimising your efforts and results A. Search Engine Optimization (SEO) [...]

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5 Tips To Maximize Customer Acquisition Via Growth Hacking [SlideShare]

Published August 22, 2014 by Yu Sheng Teo+ in Content Marketing / Customer Acquisition / Slideshare
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“Growth hacking” has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia’s article on Forbes, this infographic combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, [...]

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How Mellow Made $200,000+ In Preorder Sales In Less Than A Month

Published August 22, 2014 by Visakan Veerasamy+ in Customer Acquisition / Ecommerce / Interviews
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This is the first in a series of posts titled Customer Acquisition Stories, where we interview entrepreneurs to ask them about their experiences, challenges and insights along their journey. Mellow has to be one of our coolest clients. They make a magical kitchen robot that syncs with your smartphone to cook for you at your convenience. [...]

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