Shopify’s Growth & Marketing – How Shopify Grew 10x in 3 Years

March 6, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing
shopify-craigmillr

The following are our takeaways from an interview Hubspot’s CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify’s CMO, Craig Miller. Check out the interview, among others, on The Growth Show. Our summarized takeaways: Marketing is vague, growth is precise. Craig internally rebranded Shopify’s marketing team as the growth team. Once they did that, it became super-clear what […]

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Monkey See, Monkey Do: 10 Examples of Public Visibility Used in Marketing

March 5, 2015 by Samuel Hum+ in Amplifying Your Word-of-Mouth / Analyzing Good Marketing
Public Visibility Contagious Jonah Berger ReferralCandy Featured Image

The fourth principle from the STEPPS model is Public Visibility. Imagine you are in a restaurant in a foreign country, and you see everyone taking off their shoes before entering. Chances are, you’d do the same. Why do we do that? Because we base a lot of our actions on those we see around us. If a lot […]

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The Ultimate Storytelling Guide [Infographic]

March 3, 2015 by Jon Tan+ in Analyzing Good Marketing / Converting With Storytelling
FI Story-01

Storytelling is an amazing tool in marketing. As attention spans dwindle and the amount of content skyrockets, it’s become more important than ever to know how to tell a good story. That’s why we’ve compiled and distilled the information from the best articles on storytelling to create The ULTIMATE Storytelling Guide!    

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Investor Referral Program Examples – Seedrs, The Equity Crowdfunding Platform

March 2, 2015 by Visakan Veerasamy+ in Referral Program Examples
seedrs-referrals-page

We’ve been on a roll lately, running through a whole bunch of referral program examples. Here’s the latest one! Seedrs is a UK-based Equity Crowdfunding platform. Say hello to their landing page:   There’s actually a lot to learn from their landing page– it’s beautifully designed, responsive, has strong images, great copywriting and strong social proof. But […]

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Freedom, Power, Sex & Desire: Word-of-Mouth Wisdom From Ernest Dichter

February 27, 2015 by Visakan Veerasamy+ in Analyzing Good Marketing
freedom-dichter

Ernest Dichter was an Austrian-American psychologist and marketing expert in the 1950s. And from what I’ve read, it seems like he was quite a creepy guy. He called his focus groups his “living laboratory”, and lived in a castle of sorts. But he was also a total genius. He coined phrases like ‘put a tiger […]

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