Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)

Published November 28, 2014 by Visakan Veerasamy+ in Converting With Content Marketing
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I’m writing this post very specifically  for my younger self, who had no idea what he was doing as a content marketer. I hope other content marketers find this useful. Here’s some real talk about what it’s actually like to do content marketing: First of all, you have limited resources. Let’s not sugarcoat that, because […]

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Dr. Robert Cialdini’s 6 Principles of Persuasion (Over 50+ Examples Inside!)

Published November 27, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
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Over the past few weeks, we’ve explored the 6 principles of persuasion by Dr. Robert Cialdini, with more than 50 real-life marketing examples. Here’s a recap of how these 6 principles work, and how to use them in your own marketing strategy:   In many social situations, we pay back what we received from others. […]

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Early Adopters Galore: 9 Referral Programs in Hardware Ecommerce

Published November 26, 2014 by Melissa Tsang+ in Referral Program Examples
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It’s a good time to be a hardware entrepreneur. Crowdfunding platforms like Kickstarter help you validate an idea before building it – which matters to hardware because gadgets can be costly to build. And hardware projects are feeling the love – the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total […]

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Demystifying Word-of-Mouth (Part 3) – Why Customers Act on Referrals [Slideshare]

Published November 25, 2014 by Jon Tan+ in Amplify Word-of-Mouth
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Here at ReferralCandy, we’re advocates of the power of word of mouth in acquiring new customers. We also believe it could be more effectively utilised with an understanding of how it works. We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of […]

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Hurry, While Stocks Last: 13 Examples of the Scarcity Principle Used in Marketing

Published November 22, 2014 by Samuel Hum+ in Leveraging Consumer Psychology
Examples of the Scarcity Principle Used in Marketing featured image ReferralCandy

In this post, we’ll be finishing up our Dr. Cialdini’s ‘Principles of Persuasion’ series with the Scarcity principle. The Scarcity Principle: People attach more value to things that are few in quantity. This principle can be commonly used in two broad methods: Limited-number – Item is in short supply and won’t be available once it runs out. Deadline […]

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