Our Best Content: The Best Of ReferralCandy’s Blog in 2014

December 23, 2014 by Visakan Veerasamy+ in ReferralCandy Updates

2014 has been a wonderful ride for all of us at ReferralCandy, and for us in the content team in particular, too. We were very proud to be listed on Brian Honigman’s list of 60 Must-Read Marketing, Business & Social Media Blogs for 2015. We’ve had our content shared by some pretty awesome folks. We’ve been […]

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A Brick to the Head: 15 Examples of Concreteness in Marketing

December 18, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. […]

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Achievement Unlocked: ReferralCandy Helps Retailers Make $10,000,000 in Referral Sales

December 16, 2014 by Dinesh Raju+ in ReferralCandy Updates

I got an email a couple of weeks ago that totally made my day. It was from Cedric, a friend who made a purchase at You Need A Budget, one of the retailers using ReferralCandy. The email was short and to the point: Just a quick email to say that I bought YNAB yesterday, and […]

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“How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines

December 12, 2014 by Visakan Veerasamy+ in Converting With Content Marketing

These slides were never meant for public consumption. I’d hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.) Before I wrote this, […]

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OMG! 18 Examples of Unexpectedness in Marketing

December 11, 2014 by Samuel Hum+ in Amplify Word-of-Mouth / Good Branding Examples
Examples of Unexpected in Marketing ReferralCandy

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable:   F&B 1. Holy […]

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