The Global Ecommerce Expansion

Published April 22, 2014 by Visa+ in Ecommerce
the-global-ecommerce-expansion

Ecommerce is booming both in and out of the US. It’s pretty incredible stuff, and it feels like nothing in the media so far has properly captured the raw magnitude of it. Entrepreneur.com put together an infographic about it. Business Insider wrote about it, too. And so did eMarketer. Lots of numbers, all of them going up. Here’s [...]

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Augmented Reality: Good Times Ahead for Ecommerce

Published April 21, 2014 by Melissa Tsang+ in Ecommerce
ecommerce-good-times-ahead

Technology is changing, and with it, retail + ecommerce. What does it mean when a woman posts selflies from a changing room and solicits her shopping decisions from her Facebook friends? Or when haptography is helping you get a feel of a cute dress on the etsy store, without actually touching it? It means that the [...]

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How to sell anything with electric guitars [Comic]

Published April 17, 2014 by Desmond+ in Comics / Marketing
how-to-sell-anything-with-electric-guitars-fi

In his recent article on Adweek, Robert Klara said that the key to selling dorky products is simply adding electric guitars. In the spirit of creativity, we decided to test this idea for fun. And here’s what we came up with: Have even crazier ideas? Let us know in the comments below! Embed this Comic [...]

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The Curious Case of ‘Shitty_Watercolour’

Published April 16, 2014 by Hum+ in Marketing
The Curious Case of Shitty_Watercolour

From boredom and incompetence to Internet celebrity. When he was rejected by his first-choice university, a depressed and bored 19-year-old Hector Janse van Rensburg found an old watercolour paint set. Despite his incompetence, he started publishing watercolor paintings on the internet under the aptly-named pseudonym ‘Shitty_Watercolour’. Over the course of a single year, he found himself [...]

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What are we to make of U.S. teenagers’ shopping preferences?

Published April 15, 2014 by Visa+ in Ecommerce
teens-shopping-online

The teenage market is a lucrative market. At the time of writing, Justin Bieber has 50.9 million Twitter followers, which is 8.4 million more than US President Barack Obama. It’s also a knowably fickle market; teenage tastes change quickly. As Rob Lowe said about Justin Bieber, it’s nothing to do with his actual music– he just [...]

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