Giving Before You Get: 10 Examples of Reciprocity in Marketing

Published October 18, 2014 by Samuel Hum+ in Consumer Psychology

I have always been a fan of the 6 principles of influence by Robert Cialdini, and was inspired to put together this example-driven post after reading this article by Dean Rieck. Here’s a thought you might have had when told to give away quality work for free: “Why should I give away stuff for free? [...]

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Lessons From Amazon Prime’s Referral Program

Published October 16, 2014 by Dinesh Raju+ in Bad-ass Referral Programs / Referral Marketing
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“Amazon has a secret weapon in Amazon Prime.” – CIRP co-founder Josh Lowitz The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They [...]

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10 Examples Of Glamorous Beauty Referral Programs

Published October 15, 2014 by Melissa Tsang+ in Bad-ass Referral Programs / Referral Marketing
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The beauty industry is getting a $100m makeover. Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising [...]

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Fashion Ecommerce Is Hard: 14 Quotes From Founders Who Made It

Published October 14, 2014 by Samuel Hum+ in Ecommerce / Interviews
Fashion Ecommerce is Hard: 14 Quotes from Founders Who Made It

Previously, we wrote a post featuring the insights of 10 successful ecommerce founders, from brands like Bonobos, Amazon, etc. We decided to build upon that list to bring you more quotes about the challenges faced by successful fashion ecommerce founders: 1. Joseph Robins, founder of Mostyn Clothing “I have had to take on a second job [...]

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What 33 Successful Entrepreneurs Learned From Failure [Slideshare]

Published October 9, 2014 by Jon Tan+ in Ecommerce / Infographics / Marketing / Online Marketing / Referral Marketing
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Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We’ve taken 33 lessons about failure from Brian Honigman’s article “33 Entrepreneurs Share Their Biggest Lessons Learned from Failure“, illustrated them with statistics and a little story about entrepreneurship… in space!

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