Social Selling: How Did Spotify Get It So Right?

Published May 14, 2014 by Visakan Veerasamy+ in Op-Ed
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The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff [...]

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Ecommerce Interview with Joe Pulizzi from Content Marketing Institute

Published December 11, 2013 by Samuel Hum+ in Ecommerce / Interviews / Marketing
Interview with Joe Pulizzi from Content Marketing Institute

This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing! Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World, as well as the author of books such as ‘Epic Content Marketing’ and ‘Managing Content Marketing’. Without further ado, here are his answers [...]

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Opening up Your Ecommerce Site with Social Media

Published March 20, 2012 by ReferralCandy+ in Social Media
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Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get [...]

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Duplicate Content on eCommerce Websites

Published November 1, 2011 by ReferralCandy+ in SEO

Whether due to negligence or corner-cutting, duplicate content hurts your SEO. Let’s talk about the different ways in which it happens, and how to deal with each of them. There are three kinds of content that need addressing: Editorial content, Product content and Internal content. 1. Duplicate Editorial Content Blog posts, articles, FAQ pages, customer [...]

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Get Your Products Listed in Google with a Crawling Path

Published October 10, 2011 by ReferralCandy+ in SEO

One of the first hurdles you have to clear when you’re running an online shopping cart is getting your products listed in the Google index. However, many shopping carts aren’t designed with SEO in mind. This is especially tiresome if you have lots products, or a complicated department structure. The optimal solution is, of course, [...]

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5 Things Businesses Need From Google Plus

Published September 22, 2011 by ReferralCandy+ in Social Media

Google has yet to release its highly anticipated business profiles for the Google Plus social network (beyond basic test accounts such as the Ford Motor Company). What they’ll include in a public release remains to be seen. But if Google wants to know what businesses want and need in those new profiles or pages, we have a few [...]

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ECommerce Websites & Recommendations for Dealing With Google Panda

Published August 8, 2011 by ReferralCandy+ in SEO

About Google Panda  As a search engine, Google aims to provide the best quality results in response to its users’ queries. Panda was an update to Google’s search results ranking algorithm. When the algorithm changed (think of it as having a different “person” doing the ranking, with a different “personality” and different “preferences”), it was inevitable [...]

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